Aimed at the vision of receiving 10 million tourists to the emirate of Sharjah, the Sharjah Commerce and Tourism Development Authority conducted its 5th Hospitality Forum under the patronage of His Excellency Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority (SCTDA). The day was a learning experience of best practices from various professionals from around the globe. Michel Julian from UNWTO shared the key note address on the impact of budget travellers and millenials on the tourism sector and economy.