414-room Sheraton Makkah Jabal Al Kaaba to open by year end

Starwood Hotels & Resorts Worldwide has announced its further expansion in the Kingdom of Saudi Arabia with the signing of a new Sheraton in the holy city of Makkah. Owned by Altayyar Travel Group Holding Company, Sheraton Makkah Jabal Al Kaaba is scheduled to open by the end of the year.  The hotel is located close to the new expansion of the mosque and will provide guests with special access and views of the holy Haram.  Sheraton Makkah Jabal Al Kaaba will feature 414 rooms and branded service apartments, all outfitted with the Sheraton brand’s signature amenities and services, including its premium sleep experience. The hotel will also offer four dining experiences, as well as ample meeting and events space. Altayyar Travel Group has recently taken a strategic direction to integrate and expand its business into the hospitality sector, and to build a solid portfolio complementing its current business of travel-related services and e-commerce.

Starwood operates more than 50 hotels and resorts across the Middle East under eight of the company’s 10 distinct lifestyle brands, including: The Luxury Collection, St. Regis, Sheraton, Westin, W, Le Méridien, Four Points by Sheraton and Aloft.  The company is on track to operate 100 hotels in the region by 2020.