304-room Aloft Dubai City Centre Deira to open in 2018

Majid Al Futtaim and Starwood Hotels & Resorts Worldwide, announced they have signed an agreement to open an Aloft hotel directly connected to City Centre Deira. Scheduled to open in 2018, Aloft Dubai City Centre Deira will bring a vibrant social scene and tech-forward mindset to hospitality in Dubai. Aloft Dubai City Centre Deira will feature 304 spacious guest rooms, including 29 suites, with plush platform beds, large walk-in showers and complimentary Bliss amenities. The hotel will also feature an outdoor rooftop VOX Cinema and a cinematic themed floor of rooms and suites. Designed with the needs of the savvy next-generation traveller in mind, the hotel includes SPG Keyless, Starwood’s industry-first keyless entry system that enables guests to use their smartphone or Apple watch as a room key, as well as fast and free Wi-Fi throughout the property. Aloft made its debut in the Middle East in 2009 with Aloft Abu Dhabi. The signing of Aloft Dubai City Centre Deira reinforces the momentum behind the brand’s rapid expansion in the Middle East, where there will be 14 Aloft hotels by 2020 in Saudi Arabia, Qatar, Oman and the UAE.

Simon Barlow, Chief Executive Officer of Hotels at Majid Al Futtaim Properties, said, “We look forward to welcoming Aloft Dubai City Centre Deira to our world-class hotel portfolio. The hotel will offer guests an exceptional experience not only because it will combine Majid Al Futtaim’s development expertise with the operational excellence of Starwood Hotels & Resorts, but because it will be directly linked to the iconic City Centre Deira and feature an outdoor VOX Cinema. It is this integration, which sits at the heart of our business model, that sets our hotels apart from the competition and ensures we always fulfil our vision of creating great moments for everyone, every day.”

Aloft Dubai City Centre Deira will increase the number of hotels operated by Majid Al Futtaim in the United Arab Emirates to 11. This deal also strengthens Starwood’s position across the country where the company currently operates 26 hotels with 17 more properties in its pipeline.