Skyscanner revealed that 2025 will be the year of collective exploration and discovery. They shared the latest trends shaping industry and traveller behaviour in its Travel Trends 2025 report. Built using Skyscanner’s proprietary search data, a specially commissioned traveller survey and trusted industry insights, Skyscanner revealed its top 10 trending destinations, 10 best-value destinations as well as the future of travel. While last year was all about cultural exploration, 2025 will build on this as the year of truly shared travel experiences, highlighting the power of collective exploration and discovery.
When choosing where to go, cost still plays the most important part. Traveling from the UAE to exciting destinations has become more affordable due to recent airfare reductions. Bucharest, Romania, now offers a 35% price drop, making its historic charm and modern flair more accessible. Trabzon, Turkey, with a 31% fare reduction, is attractive for its natural landscapes and rich history. Beijing, China, has seen a 23% decrease, making ancient wonders like the Great Wall more budget-friendly. Tokyo, Japan, with a 22% drop, offers a blend of traditional culture and modern innovation. Lastly, Baku, Azerbaijan, with a 20% reduction, combines futuristic architecture with rich heritage. These reductions are due to expanded flight routes and increased airline competition, providing travellers with great opportunities to explore these destinations at lower costs.
Collective exploration and discovery top the agenda in 2025
According to the report, travellers are increasingly seeking travel experiences that foster community and collective discovery, aiming for deeper connections and shared adventures.