Ras Al Khaimah partners with TUI

Ras Al Khaimah Tourism Development Authority (RAKTDA) has entered into a cooperative marketing agreement with German tour operator TUI. The RAKTDA-TUI partnership will initially focus on the fourth quarter of 2016, with the cooperation extending to consumer and travel trade communication via the TUI media and distribution portals. The two entities will also activate joint marketing activities across leading German travel agencies.

Haitham Mattar, CEO, Ras Al Khaimah TDA, stated that Germany remains a key source market for Ras Al Khaimah and this prestigious partnership with TUI will further strengthen their distribution base and highlight their distinctive product offering to potential German visitors. The cooperation will raise awareness of Ras Al Khaimah as a premier leisure destination by leveraging their core product pillars of genuine Arabian experiences, heritage, great beach resorts, adventure tourism and diverse natural landscapes. With RAKTDA aiming to attract a total of one million visitors per year by the end of 2018, Mahpar Azarpira, Head of TUI’s Partner Marketing, believes the RAKTDA-TUI partnership will contribute significantly to the emirate’s tourism objectives.