Tourism Breaking News
what3words, the location reference system, has launched in Arabic and immediately embarked upon a host of strategic partnerships, to bring its precision addressing infrastructure to a market of over 230 million Arabic speaking people across the globe. what3words is an address system based on a global grid of 57 trillion 3m x 3m squares, where each square has a unique pre-assigned 3-word address. The system is fast becoming an essential solution in both mature markets and rapidly developing economies. Five national postal services have adopted the system over the past 6 months and three word addresses are also being used to extend precision mapping and navigation for those developing autonomous vehicle systems and drone technology. what3words is being adopted across national addressing infrastructure, ecommerce systems, on-demand service delivery, transportation and tourism to help drive new operational efficiency and boost economic development.
In addition to leading ecommerce and logistics business Aramex, brands across the Middle East like Jaguar Land Rover and Saudi e-commerce company vanilla.sa, are using the revolutionary 3 word addressing system to improve customer experience, tap into new customer bases and market opportunities.
The annual global geospatial industry is estimated to be worth US $150 billion and what3words brings the precision and simplicity of 3 word addresses to bear on the transportation, logistics and delivery challenges faced across the world. Countries across the Middle East continue to report an accelerated pace of infrastructure development and urbanisation in light of strategic initiatives like Smart Dubai, UAE Vision 2021, Saudi Vision 2030 and Expo 2020. The need to deploy accurate and consistent location referencing and addressing has fast become a priority to improve citizen satisfaction, social development and economic diversification.
Available in Modern Standard Arabic (i.e. no regional deviations in vocabulary or spelling), the what3words Arabic language glossary was developed by a team of over 30 native Arabic speakers from across eight countries in the region. The breadth and experience of the team coupled with the hours of rigorous testing ensures that the Arabic language version is clear and intuitive for Arabic speakers across the region. Available in fourteen languages, including Arabic, English, and French, what3words is used by individuals, delivery companies, navigation tools, governments, logistics firms, travel guides and NGOs. It is more precise than traditional addresses, simpler than descriptions, and easier to communicate and remember than long strings of GPS coordinates. The system has built-in error detection and is available both as a mobile app and API integration. The system works offline without a data connection, ensuring it can be used everywhere.
