ATM 2017 theme: Trending experiential travel

ATM LOGOExperiential travel encompassing the adventure, culture, heritage, wellness & spa and cruise tourism segments, which are currently trending globally, will be adopted as the official show theme, for Arabian Travel Market (ATM) 2017, taking place at the Dubai World Trade Centre from 24-27 April. ATM 2017 will integrate the experiential theme across all of the show verticals and activities, including focused seminars and roundtable events, featuring dedicated exhibitor participation.

Industry professionals throughout the Middle East region are keen to look for new and niche markets, especially in the short to mid-term as Dubai in particular, continues to grow its hotel supply unabated. According to STR, at the end of August 2016, Dubai had grown its room stock to 85,500 across 403 hotels, which is putting added downward pressure on rates as hotels compete for occupancy, with little respite ahead as room supply is set to rise further to between 140,000 and 160,000 rooms by 2020.