The Bicester Village Shopping Collection GCC roadshow conducted by Gulf Reps was held from February 11-13, 2020 in Kuwait, Dubai and Abu Dhabi with over 150 niche travel agents from the GCC. Each roadshow consisted of many opportunities for the travel agents to directly speak with the partners from the shopping villages, tourism boards and hotels in the heart of Europe. Travel agents were happy to put a face in the names they had been dealing with over email in the past as in most cases they were familiar with the villages but having all in one platform was an icing on the cake to ensure great partnerships. From the side of the partners that were present, they reiterated the importance of this specific market and stated that there had been some confirmed bookings for summer. Another important factor was that Emirates partnership with the roadshow to ensure that there are many other extra incentives for the travel agents with additional discounts with their partners and also an opportunity for the travel agents that sell the most number of shopping experiences to have their own “bespoke” shopping experience in the European destinations.