Tag Archives: Tourism Authority of Thailand

The Tourism Authority of Thailand (TAT) and dnata Travel Group signed a Strategic Partnership Agreement with the aim of enhancing tourism to Thailand. The partnership seeks to leverage dnata’s extensive global network, particularly in the GCC region, to drive increased tourist arrivals from the Middle East to Thailand. By focusing on key niche markets and promoting quality leisure destinations within the kingdom, both TAT and dnata aim to enhance Thailand’s appeal and attract discerning travelers. Under the Strategic Partnership Agreement, TAT and dnata will collaborate on a series of joint promotions tailored to elevate Thailand’s tourism profile across the GCC countries, including the UAE, Oman, Bahrain, and Saudi Arabia. These promotions will target niche tourism segments such as sports, luxury, honeymoon, and wellness, offering tailored experiences to travelers seeking unique and memorable vacations. The agreement was signed by Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, and Mr. John Bevan, CEO of the dnata Travel Group, at a ceremony held at the Thailand Pavilion, ATM 2024. Also present were Mr. Rashid Al Awadhi, Senior Vice President – Middle East and India at the dnata Travel Group, Mr. Siripakorn Cheawsamoot, TAT Deputy Governor for International Marketing, and Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications, along with other officials from both organizations. Ms. Thapanee Kiatphaibool, TAT Governor, stated, “The Tourism Authority of Thailand is pleased to collaborate with the dnata Travel Group. Through this agreement, our goal is to collectively implement the most effective strategies and practices to expand Thailand’s marketing presence and establish it as a ‘Quality Leisure Destination.’ This initiative emphasizes enhancing Thailand’s reputation as a unique leisure destination that offers unparalleled quality and value. We …

To welcome visitors back this winter, the Tourism Authority of Thailand (TAT) has announced a fresh redesign of their Thailand Muslim Friendly App.  With a redesigned interface the app has now expanded its offering, adding 110 new restaurants, 70 new mosques, 75 new hotels, 10 healthcare facilities, 19 education centres, 20 shopping locations, 17 travel destinations, and five additional video clips. Pichaya Saisaengchan, Director of the Tourism Authority of Thailand for Dubai and the Middle East said, “In 2019, Thailand welcomed over 550,000 visitors from the Middle East and we are excited to introduce a modern version of the Thailand Muslim Friendly App. As we prepare to reopen our borders for tourism, we want to ensure that our Muslim visitors from the Middle East are able to enjoy a vibrant stay in Thailand in accordance with their faith as we continue to develop halal tourism in the Kingdom.”

The 2020 celebration took place on April 22, marks the 50th anniversary of this unified response to environmental concerns, with the theme of Earth Day 2020 being climate action. Climate change represents the biggest challenge to the future of humanity and the life-support systems that make our world habitable. As the ninth most visited tourist destination in the world, Thailand welcomes more than 39 million visitors per annum of which over 500,000 come from the MENA region. With this comes a great obligation for responsible tourism that preserves the natural habitat, wildlife and traditions of this beautiful country. For Earth Day 2020, Tourism Authority of Thailand have highlighted the best responsible and sustainable experiences for armchair travellers. From connecting with destinations on 3D live stream to supporting sustainable coffee production, families, couples and friends can contribute to this year’s Earth Day and be transported to the beauty of Amazing Thailand without travelling. Amazing Thailand offers the chance to join 3D virtual tours to 10 charming destinations in nine provinces around Thailand. This includes visits to some of Thailand’s most fascinating natural and historical sites including Wat Si Chum temple in Sukothai to the north, and the mangrove forests of Chanthaburi in the east, where virtual visitors can observe native flora and fauna. As well as uninterrupted views of these stunning landmarks without having to leave your seat, travellers are also contributing to the rest and recovery of these mass tourist sites. SonevaKiri is a luxury Thai resort with a strong focus on sustainability. It has developed its own Soneva Carbon Calculator to monitor the full footprint of its operations including energy consumption, air travel, ground travel, freight, food, paper, waste …

The Tourism Authority of Thailand (TAT) has launched an inspiring video series for travellers to experience elements of Amazing Thailand at home, as part of its campaign to ‘Bring Thailand to the World… Virtually’. Available throughout April, the virtual content will feature the best of Thai culture and heritage through entertaining tutorials, with the aim of extending a message of camaraderie and positivity. The series will include Thai cooking classes, Muay Thai lessons, fruit and vegetable carving, Thai-inspired spa treatments and traditional Thai dance suitable for all ages to participate and enjoy. Pichaya Saisaengchan, Director of the Tourism Authority of Thailand for Dubai and the Middle East, said, “This message extends to those who have visited Thailand and to all those we have yet to welcome to our shores. We want to share the vibrant energy of the people of Amazing Thailand with the world as we remain resilient and see this through side-by-side.” Chef Nine from Siam Kempinski Hotel Bangkok and chef Sonia from 137 Pillars House Chiang Mai will each present cooking masterclasses to teach viewers how to prepare popular and flavourful Thai dishes including Thai Pineapple fried rice and Pad Thai to enjoy at home. Viewers can discover the ancient art of Muay Thai through a digital training camp conducted by world-class Muay Thai practitioner and owner of Krudam Gym in Bangkok, Dam Srichan. Muay Thai is known as the “art of eight limbs” and has a history that can be traced to the 18th century. It is also an excellent Thai sport to keep fit through its strengthening techniques. Wellness experts, Gift and Jib from Mövenpick BDMS Wellness Resort Bangkok combine nutrient-packed ingredients – such as …

Tourism Authority of Thailand (TAT) celebrated its 60th anniversary, with a glamourous event in Dubai under the theme ‘Luxperience’ in partnership with Siam Kempinski Hotel Bangkok. The event highlighted luxury travel in Thailand, and in parallel, saw the launch of seven animal-themed family suites that have been added to Siam Kempinski Hotel Bangkok, the five-star resort-style property located at the heart of the city. Pichaya Saisaengchan, Director of Tourism Authority of Thailand Dubai and Middle East said, “We have experienced a shift in the industry as millennials become the main traveller demographic with the Middle East being home to a youthful population. We have seen an increase in the number of travellers to the Kingdom from the region over the past years, with 506,657 visitors from the Middle East and welcomed more than 130,000 visitors from the UAE in 2019.” “Inside each suite exists a sensory experience, where kids are invited to explore and create their unique “den” which they can call their own while staying with us. We have created an environment in which children return to more conventional, interactive playtime experiences using drawing materials, board games and books,” explains Richard Schestak, Managing Director of Siam Kempinski Hotel Bangkok.

The Tourism Authority of Thailand (TAT) organised the fifth Thailand Golf Travel Mart (TGTM) 2019 between August 6-9, in the kingdom’s Northern capital as part of an ongoing strategy to further develop a very important source of high-spending, long-staying customer segment. The event attracted a contingent of 116 top golf tour operators from 24 countries, the top five of whom were from China (22), Japan (17), India (9), South Korea (8), and Singapore (7). To broaden the exposure of Thailand’s golfing attractions, TAT carefully screened and invited 59 first-time buyers, especially from new markets; such as, Austria, Belgium, Czech Republic, Luxembourg, the Netherlands, Slovakia, Portugal and Sweden. The Middle East had a contingent of avid golfers from the UAE who were specially flown in for the event. Amongst the 97 Thai exhibitors, mainly representatives of Thailand’s stunning golf courses and resorts, 37 were from the Central Region, 23 from the East, 22 from the North, 10 from the South and 5 from the Northeast. They included 39 first-time sellers. The topic of the panel discussion was  “Thailand beyond a Premier Golf Destination” featuring Tanes Petsuwan, TAT Deputy Governor for Marketing and Communications, Thongchai Jaidee, a Thai professional golfer and David Rollo, Vice President, Golf – IMG Events. The previous four TGTMs have been held in Hua Hin, Pattaya, Khao Yai and Phuket to highlight the geographical and professional diversity of the kingdom’s leading sports tourism sector. Chiang Mai, the city known as the Rose of the North, is a very important golfing destination with international standard golfing facilities set amidst the backdrop of picturesque natural landscapes, rich history, and culture of the Northern region. The World Golf Travel Agents Association …

The Tourism Authority of Thailand (TAT) Dubai & Middle East Office in partnership with Royal Thai Embassy in Manama, Bahrain and The Gulf Hotel, Bahrain and Gulf Air will launch the Thai Festival 2019 on March 26 at The Gulf Hotel, Bahrain. The EATHAI VISITHAI 2019 promotion will run from March 26 to April 25, 2019 and will see the city come to life as people celebrate Thai culture and cuisine with incredible discounts on offer at 13 of Bahrain’s finest dining establishments. The participating venues will showcase their appetizing special Thai dishes with tasting and a live cooking show at the exclusive launch event on March 26. These include The BF Food Bahrain, Shada Restaurant, Tom Yum Kung Restaurant, Honey Restaurant, Monsoon Restaurant, Royal Thai-Gulf Hotel Bahrain, Wang Thai Restaurant, Thong Eak Restaurant, Som Tum Thai Restaurant, Thai Seafood Restaurant, Wok This Way Restaurant, Top Thai Restaurant and Ayothaya Restaurant. H E Thanis Na Songkhla, Ambassador, Royal Thai Embassy Manama, Bahrain, said, “We are thrilled to bring The Thai Festival 2019 to the Kingdom of Bahrain. Thai food is incredibly popular in the region and we are excited to showcase it further at this exciting festival.” Pichaya Saisaengchan, Director, Tourism Authority of Thailand Dubai & Middle East Office, added, “The Thai Festival has been an ongoing success in the Kingdom of Bahrain and we’re excited to see it return for another edition. It’s an incredible way to showcase our world-renowned cuisine and guests will be able to avail incredible discounts and win fabulous prizes.”

Qatar Airways announced plans to introduce a fifth daily non-stop service from Doha to Bangkok from June 1, 2017. The increased frequency, along with its double-daily Phuket flights and the five-month-old Krabi operations (four flights a week), will take the number of weekly Qatar Airways departures from Thailand to Doha to 53. In tandem with its expansion into Thailand, Qatar Airways has signed a Memorandum of Understanding (MoU) with the Tourism Authority of Thailand (TAT) to come together and boost inbound tourism to Thailand. The MoU was signed by Qatar Airways Chief Commercial Officer Ehab Amin, in the presence of Qatar Airways Group Chief Executive, His Excellency Akbar Al Baker and TAT’s Deputy Governor for International Marketing, Europe, Africa, Middle East and Americas, Tanes Petsuwan on day one of the Arabian Travel Market taking place in Dubai. They were joined by Yuthasak Supasorn, Governor of the Tourism Authority of Thailand; Chalermsak Suranant, Director of the Tourism Authority of Thailand Dubai and Middle East Office; and other high-ranking executives from both organisations. H.E. Mr. Akbar Al Baker, said, “Boosting our Bangkok flight frequency to five daily flights is a significant commitment from us to the Thai market and testament to the strong year-round demand on this iconic Far East route. We are delighted to be able to dedicate additional capacity to Thailand, providing even more flexibility and convenience for our passengers travelling to and from the Land of Smiles. Bangkok has long been a hugely popular destination for both business and leisure travellers. The partnership with the Tourism Authority of Thailand allows us to jointly work together to attract more travellers from secondary cities in Europe, the Middle East and Africa …

The Tourism Authority of Thailand (TAT) and Qatar Airways, signed a Memorandum of Understanding (MoU) on April 24 at the Arabian Travel Market (ATM) 2017 in Dubai. With this latest partnership, TAT seeks to leverage the strength of Qatar Airways’ extensive global network, particularly its presence in secondary cities in Europe, Africa and the Middle East, to increase the number of tourist arrivals to Thailand in 2017/18. Under the MoU, TAT and Qatar Airways will develop joint promotions to mutually increase tourism and visibility for Thailand to travellers in more than 150 destinations the airline flies to. Effective 1 June, Qatar Airways will have five daily flights from Doha to Bangkok. The increased frequency, along with its double-daily Phuket flights and the five-month-old Krabi operations (4 flights a week), take the number of weekly Qatar Airways departures from Thailand to Doha to 53. Besides the existing three popular Thai destinations, Qatar Airways has also set its sights on Chiang Mai, the largest city in Northern Thailand. The MoU was signed by Qatar Airways Chief Commercial Officer Ehab Amin and Tourism Authority of Thailand’s Deputy Governor for International Marketing, Europe, Africa, Middle East and Americas, Tanes Petsuwan. They were joined by Yuthasak Supasorn, Governor of the Tourism Authority of Thailand, Chalermsak Suranant, Director of the Tourism Authority of Thailand Dubai and Middle East Office and other high-ranking executives from both organisations.

Etihad Airways, the national airline of the United Arab Emirates, and The Tourism Authority of Thailand (TAT) signed a landmark $1 million agreement to increase tourism to Thailand. Under the new agreement, the Abu Dhabi-based airline and TAT will jointly promote travel to Thailand from priority markets including the United Arab Emirates, UK, France, Germany, Italy, Egypt and Kuwait. The agreement was signed by Etihad Airways Vice President Marketing,  Tim Burnell, and TAT’s Deputy Governor Tanes Petsuwan at a commemorative event in Bangkok at the Executive Lounge, Grande Centre Point Terminal 21. They were joined by Etihad Airways Senior Manager Marketing, Lamya Al Nuaimi. Burnell said: “Etihad Airways has a long and proud association with Thailand – in fact Bangkok was one of our first international routes. It continues to be one of the busiest in our network enjoying strong year-round demand, particularly from the UAE, GCC, Middle East, Africa and Europe. “With five daily flights to Thailand – four to Bangkok and one to Phuket – Etihad Airways has a significant investment in Thai tourism and the new agreement with Tourism Authority of Thailand supports and extends that commitment.Through innovative joint marketing campaigns, we aim to bring hundreds of thousands of first-time and repeat travellers from Europe and the Middle East to Thailand to enjoy this beautiful country and to experience the warm, friendly hospitality for which the Thai people are world-renowned.” Bangkok continues to be one of Etihad Airways’ busiest routes – around 800,000 guests travelled to and from Bangkok in 2016 alone. In all, more than 6 million guests have flown on the airline’s Thailand routes since 2007 and further growth is expected. Tanes Petsuwan said: “Europe …