Tag Archives: Switzerland

The annual Discover Europe Travel Summit returns to Dubai, offering an immersive experience into the enchanting landscapes and diverse cultures of Austria, Germany and Switzerland. More than 100 partners from the three countries – representing states, cities, hotels, and tourist attractions – will be present, fostering connections and collaboration on 4th and 5th May in Dubai. This two-day event represents a pivotal opportunity for the European nations to showcase their unique attractions, forge strategic partnerships, and strengthen ties with GCC travel professionals. The Discover Europe Travel Summit serves as a vital prelude to Arabian Travel Market, the region’s largest travel exhibition, offering a dynamic platform for dialogue, collaboration, and knowledge exchange on key industry trends and emerging technologies. With an impressive agenda comprising more than 4,000 curated meetings and an attendance of at least 120 buyers in the culture and luxury travel sectors of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE, the summit is poised to facilitate fruitful discussions and unveil exciting opportunities for growth and collaboration within the tourism sector. Reflecting on the significance of the event, Yamina Sofo, Director of the Marketing & Sales Office at the German National Tourist Office (GNTO) GCC, commented, “We’re excited to showcase the innovative experiences Germany offers travellers from the GCC. From breathtaking mountain adventures to cutting-edge wellness retreats, Germany caters to the most discerning traveller.” “Germany is committed to sustainable travel practices, offering travellers from the GCC eco-friendly experiences while minimizing environmental impact. The Discover Europe Travel Summit allows us to showcase these initiatives and collaborate with partners to create extended itineraries that encourage travellers to stay longer and explore the rich diversity of our regions,” she added. Michael …

Rail Europe announced the addition of the Berner Oberland Regional Pass to its comprehensive range of products on Rail Europe’s B2B website and API, allowing travel professionals to easily access and book this pass. Rail Europe’s commitment to extending its product offerings remains unwavering as it introduces the Berner Oberland Regional Pass. This pass showcases the unique and captivating Berner Oberland region, renowned for its stunning landscapes, charming towns, and unparalleled alpine experiences. With the pass, travellers will gain the freedom and flexibility to explore this enchanting region at their own pace. “As Rail Europe continues to expand its product range, we are delighted to offer the opportunity to introduce our B2B partners’ customers to the Berner Oberland Regional Pass, one of the most visited areas in Europe. This pass provides an unlimited access to the captivating Berner Oberland region, allowing travellers to make the most of its breathtaking landscapes and iconic activities. We are fully committed to supporting our partners in delivering exceptional experiences to their customers and are very excited to further collaborate with them to promote this unique pass and region,” says Björn Bender, CEO & President, Rail Europe. One of the standout features of the Berner Oberland Regional Pass is its seamless integration with other train travel across Europe. Travellers can easily combine this pass with their European itinerary, making it an ideal choice for those seeking to discover multiple destinations in one trip. As Switzerland remains a top destination for travellers from all over the world, the Berner Oberland Regional Pass is also an ideal addition to the Swiss Travel System tickets and passes offered by Rail Europe. Beyond convenience, the Berner Oberland Regional Pass …

An overall 106 plus partners from the four European destinations with 13 partners from Tourism Ireland, 27 from Germany, 45 from Switzerland and 21 from Austria attended the event to meet with over 110 plus travel trade from the GCC countries. The summit is the most important year on year as GCC’s most preferred summer escapes would be the European destinations and these four nations have equally enjoyed the best summers post covid and expect for this summer to be a record season. Speaking with tourismbreakingnews, Yamina Sofo Director German National Tourist Office GCC shared, “We had nearly 250 participants this year for the Discover Europe Summit, 27 from partners from Germany, we have more than 100 buyers from all six GCC countries. We are so happy that they all came together to Dubai to discuss business, get updates and support each other. Europe is an all year around destination but especially from this region summer is very popular we have a strong nature and culture focus, so that’s where all of us Switzerland, Germany, Ireland and Austria are very strong.” Aisling Mc Dermott, Manager Middle East and Asia, Tourism Ireland reiterated, “this is Tourism Ireland’s second time participating in Discover Europe Travel Summit and this is a fantastic showcase of Europe and this is why Tourism Ireland participates in it. We host 100 buyers from the Middle East for two days, with 13 partners from the island of Ireland along with our suppliers and partners from Germany, Switzerland and Austria. This is a very exciting event for us because we really draw on the attraction of Europe and Ireland as a beautiful destination in Europe.” Matthias Albrecht Director GCC …

Starting from 26 June 2021, Switzerland opened its borders to fully vaccinated guests from the GCC countries, who will be able to enter the country again without having to undergo quarantine, nor testing, celebrating the improvement of the global pandemic situation, and answering calls of those who wait for this destination to open. All EMA and WHO approved vaccinations including Sinopharm will be accepted up to 12 months after full vaccination, with the exception of people entering from countries with worrying mutations of the virus who will still have to abide by the country’s covid control rules. Matthias Albrecht, Director GCC, Switzerland Tourism says: “We are extremely happy and feel quite emotional that we finally can go back to what we do best; to host guests in our magnificent country. And we believe with our beautiful nature and uncrowded boutique towns as well as wide-open landscapes, Switzerland is the natural choice for a post-Covid holiday. Now that borders will open, we can’t wait to welcome each one of you!” The news come as a relief for travellers eager to visit, or revisit, Geneva, one of the most vibrant cities in the world, where its European identity blends with a warming welcome to share its beauty, history, and culturally rich public life with everyone, embodied in the details of every site, monument and locally crafted object, harmoniously located at closed proximity to take them from one experience to another, adding multiple flavours and layers to their city-escape. To explore Geneva from a unique and wholesome angle, the city offers an array of cruises spanning from one hour to a full day, designed to take visitors onboard an adventurous discovery of the …

The Higher Organising Committee of IWAS World Games Sharjah 2019 confirmed that 1,462 participants from 50 countries are set to compete in the world’s largest wheelchair and amputee sports championship in Sharjah from February 10-16. Held under the patronage of His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Supreme Council Member Ruler of Sharjah, the IWAS World Games has returned to the emirate for the second time after its successful debut in the city in 2011. The eighth edition of the world championship brings together seven games including archery, athletics, badminton, swimming, shooting, table tennis and wheelchair fencing. New details of the upcoming biennial sports championship were revealed at a press conference held recently at Sheraton Sharjah Beach Resort & Spa. Global athletes landing in Sharjah over the next few days are set to represent 50 competing nations confirmed by the Higher Organising Committee which include the UAE, Kingdom of Saudi Arabia, Bahrain, Kuwait, Algeria, Yemen, Syria, Iraq, Egypt, India, Sweden, Ukraine, Thailand, Turkey, Brazil, Portugal, Switzerland, Japan, Australia, Kenya, Russia, China, Ireland, Kazakhstan, Italy, South Africa, South Korea, Poland, Pakistan, Norway, Kenya, Latvia, Macau, Azerbaijan, Canada, Croatia, Cyprus, Estonia, Germany, Serbia, France, Georgia, the UK, the US, Hong Kong, Greece, Czech Republic, Austria, Belarus and Comoros.

Five-star luxury Waldhotel Health & Medical Excellence in Lucerne, Switzerland has opened its doors within the historic Bürgenstock Hotels & Resort after an extensive regeneration programme. The 160-room Waldhotel Health and Medical joins Switzerland’s world-class collection of exclusive wellness centres, which attract more than 250,000 GCC medical tourists per year. The luxury Swiss resort offers non-invasive medical treatments, recuperation, rest and relaxation. The integrated, state-of-the-art alpine facility is an exclusive retreat for medical tourists, wellbeing enthusiasts and athletes, providing diagnostic, therapeutic and rehabilitation programmes, in addition to preventative and cosmetic treatments. Set in the luxury of the five-star Waldhotel, the holistic approach to health encompasses nutrition, exercise and rest, balanced with the healing qualities of Lake Lucerne, to create a bespoke wellness experience for each guest. With alpine air, dramatic scenery and a focus on health and nature, as well as exclusive shopping districts, it makes for a compelling proposition for a growing number of visitors from the GCC region. Switzerland is now a destination of choice for 253,919 outbound medical tourists from the GCC countries. According to the Deloitte Swiss Hospitality Study 2015, GCC health and medical tourists accrued 735,318 overnight stays in 2014, marking an increase of 23% on the previous year, with the highest number of visitors arriving from Saudi Arabia and the UAE. Swiss arrival figures received a further boost in 2017, with UAE passport holders no longer required to obtain short-stay visas – music to ears of luxury hoteliers, especially when GCC visitors spend up to $450 per day, four-times that of domestic Swiss tourists

Luxury Swiss hotel, part of Bürgenstock Hotels & Resort, is looking forward to welcoming first Middle East guests to the new five-star luxury Bürgenstock Hotel, in Switzerland, as it opened its doors. The newly-built hotel, with its modern architecture and contemporary design, boasts 102 rooms and suites and is sure to prove popular with travellers from the Middle East, with a particular emphasis on stunning luxury. In Switzerland, tourism from Gulf countries represents US$ 430 million.Amenities at the stunning hotel include the Spices Kitchen & Terrace, Bürgenstock Terrace, Lakeview Bar & Lounge, Lakeview Ballroom, Cigar Lounge, cinema and private dining and Sky Boutique. Further surrounding buildings inaugurated include the Grand Residence Suites, Panorama Residence Suites, Diamond Domes (event and tennis) and an outdoor tennis court. Bruno H. Schöpfer, Managing Director, Bürgenstock Selection, says, “We are delighted to welcome our first guests to the Bürgenstock Hotel. The hotel is perfect for travellers from the Middle East, with luxury at the very heart of everything we offer.”