Riyadh Air and Singapore Airlines (SIA) have signed a Memorandum of Understanding (MoU) to establish a new partnership between the two airlines. Under the MoU, the carriers will explore opportunities for interline connectivity on each other’s services, subject to regulatory approval. They will also work on other potential areas of commercial cooperation, including codeshare arrangements, reciprocal benefits for their frequent flyer programme members, cargo services, customer experience, and digital innovation as a precursor to a deeper, long-term, strategic partnership. The agreement was inked by Riyadh Air Chief Executive Officer (CEO) Mr Tony Douglas and Singapore Airlines CEO Mr Goh Choon Phong on the sidelines of the 80th International Air Transport Association (IATA) Annual General Meeting and World Air Transport Summit in Dubai, the United Arab Emirates, on 2 June 2024. These will potentially offer Riyadh Air’s guests access to SIA’s network in South East Asia and the South West Pacific region, and SIA’s customers greater access to the Middle East region through Riyadh Air’s network. Riyadh Air is a new airline based in Saudi Arabia, and it is expected to commence commercial operations in 2025, offering customers travel options to and from the Middle East. Mr Tony Douglas, Chief Executive Officer, Riyadh Air, said: “Our strategic partnership with Singapore Airlines unlocks significant benefits for our future guests as it grows our network in partnership with the World’s Best Airline. We see huge potential for strong connectivity in South East Asia and both Australia and New Zealand through the award-winning hub at Singapore Changi Airport, while also providing opportunities for westbound passengers to connect across the Kingdom of Saudi Arabia and the Middle East region on Riyadh Air. This relationship is …
Read More »Singapore Airlines to boost services across network in 2024 northern summer season
Singapore Airlines (SIA) will ramp up frequencies to destinations across its network during the Northern Summer 2024 operating season (31 March 2024 to 26 October 2024), supporting the strong demand for air travel to its key markets. This includes increasing flight frequencies to pre-pandemic levels across multiple points and exceeding them in some. Destinations include Dubai (the United Arab Emirates), Beijing and Shanghai (China), Da Nang (Vietnam), Darwin, Melbourne, and Perth (Australia), Tokyo-Haneda (Japan) and many others. Details of Singapore Airlines’ changes to its flight schedules between Dubai and Singapore are as follows. All times stated are local. All flight services are subject to regulatory approvals, and the aircraft deployment is subjected to operational requirements. Tickets will be available for sale progressively through SIA’s various distribution channels. THE UNITED ARAB EMIRATES From 31 March 2024, SIA will mount a new four-times weekly service between Singapore and Dubai (SQ496 and SQ497) with the A350-900 medium-haul aircraft. This will bring services between the two cities from seven-times weekly to 11-times weekly, exceeding the pre-pandemic levels. Ms JoAnn Tan, Senior Vice President Marketing Planning, Singapore Airlines, said: “With the release of SIA’s Northern Summer schedules, our customers can plan ahead and start to make their travel plans for 2024. Our customers will be able to enjoy greater choice and flexibility when they travel with us, as SIA continues to adjust and expand our network in response to demand patterns.” For the full news release, please see attached or click here
Read More »Singapore Airlines extends unlimited complimentary in-flight Wi-Fi to customers in all cabin classes
Singapore Airlines (SIA) customers and staff will enjoy the most comprehensive free unlimited Wi-Fi access in the airline industry from 1 July 2023, when the service is extended to all travellers in all cabin classes, including Premium Economy Class and Economy Class. This enhanced Wi-Fi offering will be available virtually across the entire aircraft fleet1 and almost the entire global SIA route network. As a result, customers across all cabin classes will be able to stay connected with loved ones, work online, or keep up to date with the latest news or their social media feeds, even from 36,000 feet in the sky. To enjoy this service, customers must enter their KrisFlyer membership details at the point of booking through the Manage Booking online option, or at check-in. Non-KrisFlyer members may also sign up for their free membership online or on board their flight via the SIA digital content portal on their personal mobile devices to enjoy the complimentary in-flight Wi-Fi. Suites, First Class, and Business Class customers, as well as PPS Club members2 will continue to enjoy access to free unlimited in-flight Wi-Fi. Since February 2023, KrisFlyer members travelling in Premium Economy Class and Economy Class have enjoyed complimentary three- and two-hour Wi-Fi surf plans respectively. Mr Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines, said: “In today’s increasingly hyper-connected world, high-speed in-flight Wi-Fi connectivity is one of the most important requirements for our customers. Giving them access to free unlimited Wi-Fi is yet another milestone in SIA’s continuous effort to offer an exceptional end-to-end travel experience. With this enhanced offering, our customers will be empowered to stay connected, entertained, and productive, even at 36,000 feet in …
Read More »Singapore Airlines welcomes customers to a world class travel experience with its new global brand campaign
Singapore Airlines (SIA) launched its latest global brand campaign, which will run on television, print, digital, out-of-home, and social media platforms. Titled Welcome to World Class, the campaign reflects the Airline’s commitment to deliver an exceptional customer experience across the end-to-end travel journey. This is epitomised by SIA’s iconic cabin crew in the 90-second campaign video, which highlights their varied and personal experiences with people and cultures from around the world. The inimitable connection that they have with the Airline’s customers, along with their distinctive combination of empathy and confidence, enable SIA to deliver its world-class in-flight service on a daily basis. Mr Lee Lik Hsin, Executive Vice President Commercial, Singapore Airlines, said: “At Singapore Airlines, service excellence is deeply ingrained in our DNA and our customers are at the heart of everything we do. This campaign highlights our unwavering commitment to deliver a world-class travel experience, no matter the duration of the journey. Our award-winning cabin crew are central to this promise, with their rich and diverse experiences, as well as their dedication to customer service, having a positive impact on everyone around them.” Directed by filmmaker Liz Murphy, the uplifting video was filmed in Singapore, Auckland in New Zealand, Barcelona in Spain, Mumbai in India, and Shanghai in China. The Airline conducted in-depth research to measure its global brand perception, and used the findings to create a campaign that aims to resonate with customers around the world. SIA’s Welcome to World Class campaign video and brand advertisements are available at https://bit.ly/3XU6kdJ.
Read More »Fiji Airways launches in the Middle East
With Itvar as the GSA, Fiji Airways officially launched in the Middle East last week. As an offline carrier Fiji Airways has codeshare partnerships currently with Emirates, Singapore Airlines and Cathay Pacific with Singapore and Hong Kong as the connection points for the guests travelling from the Middle East. HE Naipota Tako Katonitabua – Ambassador – Republic of Fiji in UAE graced the occasion of the official launch and stated that the relationship between the UAE and Fiji has been a ling standing one not just with sports tourism but also with a mega project that will be announced soon by a hospitality developer in the UAE for a three million dollar project where the information will be disclosed soon. Speaking with TTME, Sajid Khan Country Manager for India, Middle East and Sri Lanka of Fiji Airways shared, “We are very excited to have Fiji Airways in the Middle East and it has been here for almost a year but we don’t fly into Dubai or the Middle East. We are an offline carrier and we fly from Singapore, Hong Kong and Japan, these are our Asian points of connect, the plan has always been to connect from Dubai, from other parts of Middle East into Singapore, into Hong Kong and then onwards connect Fiji. The airport’s name is Nandi. We can also connect to Nandi via Australia and New Zealand and that’s always been the plan. We are now excited to be in Dubai and launch this officially so that we can give a new destination to our passengers based in Middle East who want to connect from Europe, Africa and we want to take them to the country …
Read More »Singapore welcomed 42k visitors from the UAE – 35% of 2019 in 2022
At a special gathering hosted by Singapore tourism board and Singapore Airlines recently it was shared by GB Srithar – Regional Director, India, Middle East & South Asia – Singapore Tourism Board that international visitor numbers had exceeded their own forecast. Srithar shared, “I’m happy to say that Singapore tourism board remains engaged in this market. Singapore international visitor numbers reached 6.3 million in 2022, which is 33% of 2019, exceeding our own forecast of last year, which was between 4 to 6million. So at 6.3 million we have exceeded out own forecast. Tourism receipts estimated to have reached 13.8 to 14.3 billion dollars which is above 50 to 52% of 2019 TR. Looking at Middle East market, overall GCC, we welcomed 79,630 which is about 61% of 2019’s IVA and UAE specifically we welcomed 42,970 which is about 35% of 2019 IVA so those are the numbers and the peak months have been July and August last year which registered very strong visitor arrivals and the average length of stay was about 3 to 5 days. In terms of importance of the market, UAE is our number one source market in the region.” He further reiterated, “We continue to welcome visitors from the Middle East, the good thing is that Singapore is very much open, it is quarantine free and you can come to the country and moving around in various places like in Dubai is the same as before. My key overarching message is that Singapore is not only welcoming leisure travellers, as Singapore continues to be a family holiday destination, the Middle East travellers when they come to Singapore learn that its very easy to enjoy in …
Read More »Singapore Airlines and Tourism Malaysia hosts workshop for trade partners in UAE
In a new campaign to boost travel between Asian destinations, Singapore Airlines along with Tourism Malaysia Dubai office organised a special presentation/workshop to update their latest offerings to leading travel trade partners in the UAE. Opening the event Commercial Director GCC/ME region Singapore Airlines Fawad Khan shared the importance of the partnership for the travel trade who could now offer a lot more to their customers by cross selling products from flying on less carbon emission aircraft on Singapore Airlines to discovering one of the most eco friendly destinations in Asia, Malaysia. Addressing the travel trade, Fawad Khan Commercial Director GCC/ME region Singapore Airlines shared, “thank you for being here we are so delighted to have you with us just before the year ends to value your contributions throughout the year. It has not been an easy time for all of us you will agree passengers coming to you asking for refunds or changes and so many questions asked rightfully by them due to the uncertainty of today’s environment. However, gradually travel is coming back and we are all benefitting by it. Tonight, along with Tourism Malaysia we are so honoured to host this briefing or seminar to get together with you so as to learn from you the requirements for your clients and for us to share updates from our side.” Director of Tourism Malaysia Dubai Rosnah Mustafah, first introduced herself once again and thanked Fawad for partnering with them. “Welcome everyone or salamat datang from Malaysia to you trade partners, thank you for being here. I’m so pleased that you are joining us today for this networking session to enable us to show our seriousness and readiness in …
Read More »dnata and Singapore Airlines expand partnership in UAE
dnata and Singapore Airlines are expanding their long-standing partnership in the UAE. Following more than 45 years of successful cooperation in Dubai, dnata Representation Services, part of the dnata Travel Group, has been selected to provide a comprehensive range of sales, marketing and contact centre services to Singapore’s flag carrier as its general sales agent (GSA) in the Northern Emirates. The expanded partnership will see the team at dnata Representation Services act as the essential link between Singapore Airlines and local trade, supporting its commercial operations beyond Dubai, to extend across Ras al-Khaimah, Sharjah, Ajman, Fujairah and Umm al-Quwain. dnata Representation Services’ vast network, broad marketing, sales and operational expertise, and extensive experience in airline representation will help the carrier enhance its market presence in the UAE amidst a highly competitive business environment. dnata also provides reliable and safe ramp and cargo handling services to Singapore Airlines at Dubai International Airport (DXB). The airline reinstated flights between Dubai and Singapore in January, using one of the newest aircraft in their fleet – the Airbus A350-900. Rashid AlAwadhi, Vice President, dnata Travel Group – Regional, said, “We are proud to be the representation services partner of choice for Singapore Airlines in the UAE. The expansion of our partnership is a testament to our excellent cooperation and outstanding results in Dubai over the past four decades. Our experienced team will work hard to ensure that Singapore Airlines achieves its business objectives and delivers on its growth plans in the country. We continue to go the extra mile to provide best-in-class services for our customers in the region and beyond.” Ryan Yeoh, General Manager Gulf and Middle East, Singapore Airlines, commented, “Singapore Airlines …
Read More »Singapore Airlines resumes flights from Dubai
Singapore Airlines takes you back to the skies as it resumes flights between Dubai and Singapore starting January 18, 2021 five times a week.Introducing one of SIA’s newest aircraft to operate the DXB-SIN route– Airbus A350-900 – which features Business Class seats in a 1-2-1arrangement that ensures direct aisle access for every single customer,and their latest Economy Class product arranged in a comfortable 3-3-3seat configuration. For contactless travel use the Singapore Air mobile app to generate your mobile boarding pass, access the e-Library and explore more features for a contactless journey. All passengers undergo temperature screening before immigration.Hand sanitisers are available at all touchpoints throughout the airport and inside your SIA care kit.All staff wear masks and follow safety standards mandated by local authorities.Passengers, including children aged six years and above,are required to wear a mask throughout the flight. Pleaseobtain a doctor’s letter of exemption, if you are unable to wear a mask for medical reasons.Safe distancing* – Markers on the ground and alternate check-inkiosks help everyone keep a safe distance from each other.You will receive a complimentary kit containing a face mask, hand sanitiser and disinfectant surface wipe for your well-being.Increased sanitisation and disinfection*Cleaning frequencies have been increased and long lasting disinfectants are applied to frequently touched surfaces.Meal services – to ensure the safety of our customers and crew,meal and beverage services have been simplified. Customers who require special meals can request for one from a reduced list based on IATA guidelines.
Read More »Singapore Airlines expands Digital Distribution Capabilities through KrisConnect Programme to enhace customer experience on Trade Partner Platforms in the UAE
As part of Singapore Airlines’ (SIA) efforts to deliver an enriched experience to customers, a wider range of fares and personalised content will be provided to its travel trade partners in the UAE from February 2021. This comes via an expansion of SIA’s KrisConnect Programme, which leverages new distribution technology to make available improved content and functionality through partner platforms. In launching KrisConnect in 2018, SIA was one of the first airlines in Asia-Pacific to take advantage of this new technology. From 07 February 2021, SIA-appointed agents in the UAE that participate in the KrisConnect Programme will benefit from improved speed-to-market, access to the widest range of fare products including personalised content, and the ability to offer customised products to their customers, such as bundled packages and negotiated fare deals. This, in turn, elevates the booking experience for customers through increased levels of personalisation and acknowledgement of their KrisFlyer status. To ensure maximised accessibility of the KrisConnect Programme in the UAE, travel agencies and other external partners can take advantage of multiple ways to access the new content and functionalities. SIA will make content available through traditional Global Distribution System partners such as Amadeus, Sabre and Travelport, as well as new technology partners, including but not limited to Aaron Group, Duffel, HitchHiker, PKFARE, TPConnects, Travel Boutique Online, Travelfusion, TravelNDC and Verteil Technologies. In addition, SIA’s travel agent portal, AGENT360, will be launched in the UAE to allow travel agents direct access to content via the KrisConnect Programme. Singapore Airlines General Manager Gulf and Middle East, Christian Stenkewitz said the KrisConnect Programme was part of Singapore Airlines’ commitment to becoming the world’s leading digital airline. “We are pleased to launch the …
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