Tag Archives: Sabre Corporation

Sabre Corporation announced that it has started distributing New Distribution Capability (NDC) offers from Emirates. This collaboration marks an expansion of Sabre’s footprint globally and offers travel agencies enhanced access to real-time, personalized content based on offers and orders. By seamlessly integrating and normalizing NDC offers, Sabre empowers travel agencies and corporate buyers with a streamlined platform for comparing, booking, and managing Emirates’ NDC offers alongside traditional options. Leveraging advanced application programming interfaces (APIs), Sabre’s flagship booking application for travel agencies, Sabre Red 360, and its online booking tool, GetThere, enable agency and corporate customers to shop, book and service Emirates’ NDC offers. This content comprises personalized travel choices, enriched with dynamic pricing, ancillaries, and tailored solutions that adapt to the evolving preferences of travelers. “We are excited to introduce Emirates’ NDC content within our travel marketplace, affirming our dedication to meeting our customers’ ever-changing demands with scalable, inventive solutions,” said Kathy Morgan, Vice President, Product Management – Distribution Experience, Sabre Travel Solutions at Sabre. “This initiative underscores our dedication to driving innovation and operating a dynamic travel marketplace that offers efficient access to multi-source content, including NDC. The availability of Emirates’ NDC content will significantly enhance travel options for agencies and corporate buyers, providing personalized offers and streamlined booking experiences.” Sabre has been at the forefront of adopting and implementing NDC standards, consistently pushing the boundaries of travel technology. Recently, Sabre announced the distribution of NDC content for numerous airlines, including Air Canada, Etihad Airways, and Hawaiian Airlines. By developing a robust NDC infrastructure, Sabre has empowered airlines to deliver richer, more personalized travel experiences through third-party travel sellers. “By partnering with Sabre to distribute our NDC content, we …

Sabre Corporation recognized the needs of clients during this challenging time and the necessity to innovate quickly, reported by a survey by McKinsey. The Company took rapid action to employ technology and resources to transform to digital-only onboarding (integrating and acquainting customers with the Sabre platform), ensuring that the delivery was quick, simple and efficient for customers, from airlines to agencies. Typically, implementation processes involve working hand and hand with the customer on the data migration, holding a comprehensive series of face-to-face meetings and training sessions, and thereby quickly establishing a good communication and trust between all parties, something that is critical for the change management. Having to change to a virtual-only implementation process almost overnight involved rapid transformation, innovation and adaptability. “When Sabre was thrust into the remote work environment, we did not let our inability to physically work side-by-side with our customers get in the way of delivering on our commitments,” said Cem Tanyel, Chief Services Officer at Sabre Travel Solutions. “The way in which our teams at Sabre and our customers have collaborated to pioneer complex migrations virtually is truly impressive. Through adaptability, agility and innovation, we have been able to deliver successful implementations under new and challenging circumstances. We have gained valuable insights that have and will continue to change the way in which we operate in the years to come.” On the airline front, since the beginning of the pandemic, multiple airlines, including ASKY, which is the first Sabre-hosted carrier in the west and central African market, Croatia Airlines, Gulf Air, and Vietnam Airlines, successfully migrated to Sabre Revenue Optimizer, Sabre’s leading revenue optimization solution, via remote delivery. Croatia Airlines migrated in August 2020. Implementation …

Kanoo Travel has extended its 25-year partnership with Sabre Corporation. A new multi-year agreement will see it using Sabre’s industry-leading technology and solutions to power operations, drive growth and transform the experience it offers travellers in a dynamic travel environment. Through partnering with Sabre, Kanoo Travel was able to develop its own customised platform, Kanoo Krystal, which provides the agency with unique content and corporate solutions that meet evolving traveller needs.  The new agreement will see Krystal combined with Sabre’s cutting-edge Sabre Red 360 platform, which leverages data-driven insights to offer travellers greater choice and highly personalised experiences.  This powerful combination will enable the agency to work faster and smarter and will help generate additional revenue opportunities. “Sabre’s technology has been critical in responding to constantly evolving market demands and traveller needs,” said Nabeel Kanoo, President of Kanoo Travel. “We expect that travel in our region will increase in a post-COVID-19 environment.  We need to be ready for this by equipping ourselves with intelligent technology that makes shopping and booking travel intuitive, personalised and flexible.  Partnering with Sabre will give us a competitive edge during what is a pivotal time for travel.” “To fuel recovery, agencies like Kanoo Travel need access to cutting-edge technology and content,” said Abdul-Razzaq Iyer, vice president, Sabre Travel Network Middle East.  “Kanoo is already a proven innovator in travel, delivering highly tailored experiences to its customers.  However, we expect that any recovery of travel in the Middle East will likely be very competitive, and travellers will want to be given the increased choice, control and flexibility. With its suite of intelligent technology, Sabre can help Kanoo react to real-time changes and deliver a highly consultative service …

Sabre Corporation announced that Gulf Air, the national carrier of the Kingdom of Bahrain, has recently implemented Sabre’s branded fares technology – enhanced merchandising capabilities that allow travel agents using the Sabre global distribution system (GDS) to access the full breadth of airlines’ branded fares. With this implementation, agents can now easily view, compare and sell Gulf Air’s ‘Boutique’ fare family across the network, offering their customers greater choice and personalisation at better value. “With Sabre’s branded fares, airlines can go beyond the basic fare rules,” said Dino Gelmetti, Vice President EMEA, Sabre Travel Solutions.  “They can package additional benefits and features, such as additional air miles, seat selection, checked baggage and other services, with the goal of providing their customers better flexibility and greater value.  The ability to cater to and personalise these demands will enhance travellers’ experiences and drive revenue for airlines.” Gulf Air has introduced a new price concept for all destinations effective 20 October 2020, which travel agents can book through Sabre’s GDS.  With three economy class and two Falcon Gold class fare options, customers will be able to enjoy more choice when booking their flights. By marketing its “Boutique” fares through Sabre, Gulf Air will be giving its customers more control over their travel experiences, paying for the services that best meet their needs. “We recognise that many travellers today consider the overall value of a ticket, rather than just the price alone – and this means different things to different people,” said Vincent Costa, Chief Commercial Officer, Gulf Air.  “While we continue to offer increased benefits across our fares, we also need to be able to cater to specific traveller demands. With Sabre, we …

Sabre Corporation announced that Sabre and Google are developing an Artificial Intelligence (AI)-driven technology platform that is an industry first in travel. The technology, known as Sabre Travel AI TM, is infused with Google’s state-of-the-art AI technology and advanced machine-learning capabilities that will help customers to deliver highly relevant and personalised content more quickly, deliver personalised content that better meets the demands of today’s traveller, and create expanded revenue and margin growth opportunities. The Company is integrating Sabre Travel AI into certain products in its existing portfolio, with plans to bring those to market in early 2021. “Sabre Travel AI is a game-changer. We are proud to be working with Google to build technologies that will seek to re-define the way travel companies do business, and turn the insights derived from analyses into repeatable, scalable operations. The development of Sabre Travel AI marks a milestone in our technology transformation and a significant step toward achieving our 2025 vision of personalised retailing,” said Sundar Narasimhan, president of Sabre Labs. “With the creation of Sabre Travel AI, we are rebuilding our platform on cloud-native, data-driven technology that can be integrated into the existing and future products that Sabre offers. We are combining Google Cloud’s infrastructure, AI and machine-learning capabilities with Sabre’s deep travel domain knowledge to create, not next, but third-generation solutions that we believe are smarter, faster and more cost-effective – a first-of-its kind in travel.”

Marmul Travel and Tours has renewed its agreement with Sabre Corporation (NASDAQ: SABR), to support its strategic plans and help overcome the impact of the COVID-19 pandemic. This agreement provides Marmul Travel and Tours with continued access to Sabre’s portfolio of innovative technology. Its intelligent platform, Sabre Red 360 will allow the travel agency to effectively harness travel supplier’s data and deliver superior content to its travellers. This unique technology will help enable Marmul Travel and Tours to differentiate its offering and provide relevant personalised travel experiences, while regaining travellers’ trust in the midst of the COVID-19 pandemic. “More than ever, travellers today are expecting a high level of customer service and tailor-made travel itineraries, which include sufficient safety and health measures,” said Mebal Pinto, General Manager, Marmul Travel and Tours. “Our renewed partnership with Sabre will help us leverage its rich market place, gain insights into global travel demand and provide tailored travel insight and itineraries to help people start travelling again.” “Travel agents contribute significantly to helping people regain the confidence to travel again, which is crucial for our industry’s recovery,” said Abdul-Razzaq Iyer, Vice President, Sabre Travel Network Middle East. “Personalisation will become even more essential for travellers, who are expecting and relying upon a new level of expertise from their travel agents. Our Sabre Red 360 helps travel agents become true consultants, providing access to real-time travel data, information and trends. Our technology will help Marmul Travel and Tours respond to new market conditions and demands, reduce the costs of its operations and help generate revenue in the midst of a global crisis.”

Sabre Corporation announces an enhanced partnership with one of India’s largest travel companies, Akbar Travels of India, cementing a valued two-decade long relationship between the two firms as Akbar forges ahead with plans for domestic and overseas growth. “Sabre and Akbar Travels have had a long, valued and productive relationship, and we’re excited to be again expanding our partnership by using Sabre’s Content Services for Lodging technologies to provide further choice and even better service for our travellers,” said K.V. Abdul Nazar, Chairman & Managing Director of Akbar Travels of India. “There are already clear signs of a pent-up demand for travel post Covid-19 and we needed technological solutions which provide us with the most intuitive way to shop and book for our travellers in order to provide truly personalised options for our clients.” Sabre’s Content Services for Lodging powers agency and corporate booking tools, integrating traditional GDS content from hoteliers, alongside content from the likes of Booking.com, Beds online and Expedia Partner Solutions. The Sabre-led Content Services for Lodging has been integrated into Akbar Travels’ operations through Sabre Red 360, allowing agents access to real-time, rich content on an intuitive graphical interface to make it easier for agents to comparison shop business and leisure options for travellers. “Sabre has a strong presence in India through our valued travel partners, our own office branches, and our large-scale technology base in Bengaluru,” said Traci Mercer, Senior Vice President, Global Lodging, Ground and Sea, Sabre. “Akbar needed robust, intuitive and scalable solutions to provide its branches with one easy-to-navigate, real-time and full-view lodging content solution and interface to ensure that it is able to create highly-personalised offers for clients as it looks …

Al Rajhi Aviation has renewed an exclusive partnership with Sabre Corporation, to support its plans to expand regionally and explore opportunities in online travel. This agreement provides Al Rajhi Aviation with continued access to Sabre’s portfolio of innovative technology and its intelligent platform Sabre Red 360, allowing it to effectively harness data and deliver superior content to its travellers. This unique technology will help enable the travel company to differentiate its offering, compete more effectively and grow faster in the region, as well as expand into the online sector.  Naiyer Alam, General Manager, Al Rajhi Aviation, said, “Our renewed partnership will see us leverage Sabre’s global expertise to enrich our online travel presence, provide exceptional travel experiences and expand our reach beyond Saudi Arabia.” “Saudi Arabia is a unique market with great potential that requires customised solutions to meet the high expectations of its travellers,” said Abdul-Razzaq Iyer, Vice President, Sabre Travel Network Middle East. “We look forward to continue working with Al Rajhi Aviation to provide them with the latest solutions in data, business intelligence, online and mobile capabilities to provide a world class travel experience for both online and offline travel.”

dnata Travel signed a multiyear agreement with Sabre Corporation. The five-year deal will represent an extended, broader relationship between the two companies in the Middle East. Under this agreement, dnata Travel Gulf Cooperation Council (GCC) Partner Network will continue to access Sabre’s portfolio of innovative technology and its intelligent platform Sabre Red 360, allowing it to harness more data, content and flexibility to differentiate its offering from more than 420 airlines, 750,000 hotel properties, and hundreds of tour operators, rail, car and cruise providers. “Sabre’s global expertise, extensive knowledge and understanding of the dynamic global travel eco-system make it the partner of choice,” said Alan William, VP Air & Distribution Partnerships, dnata Travel. “We expect future collaboration on accelerated innovation, operational simplification and gains in digital user experience as a result of this expanded relationship.” Abdul Iyer, VP ME, Sabre Travel Network Middle East, said, “Our new agreement will deliver technology and solutions that fulfill latest industry trends such as NDC and virtual payments. dnata Travel has a strong strategy, and its roadmap to use the latest technologies to create a more personalised travel experience which aligns completely with the investments Sabre is making to help agents deliver a more seamless traveller experience.”

New online research by Sabre Corporation has revealed that 59% per cent of Middle Eastern adults would pay between $101 – $500 on extras that personalise their travel journeys. The report also provided insight into the pain points, trends and opportunities for the Middle Eastern travel industry. The research highlighted a significant retail opportunity for travel providers of the 3,090 people surveyed. The study, which compiled insights from 3,090 people online across five countries in the Middle East (Saudi Arabia, Kuwait, UAE, Jordan and Lebanon) was revealed at Sabre Space Jordan, an industry event that brought together experts and leaders from airlines, travel agencies and government officials from across the Middle East to network and learn about the latest travel and technology trends. Salman Syed, Vice President EMEA at Sabre said, “To align with today’s travellers, airlines, hotels, travel agencies and even corporate buyers must think and behave like true retailers. They need to analyse consumer behaviour and market data to better target future offers and fulfill as many of the traveller’s needs as possible.”  Sabre’s research showed that 43% of the Middle Eastern adults want personalised travel offerings and services around their needs, expectations and previous experiences. When thinking about what this personalisation looks like, the majority (40%) of those surveyed wanted recommendations based on their budget, whilst 30% wanted suggestions of holiday extras that would be of genuine interest to them when asked what they would want airlines to do for them in the next 5 years. Sabre’s report showed a significant opportunity within the online travel space in the Middle East, as 48% of those surveyed would look online for travel inspiration for flights or hotels, which may …