Tag Archives: Ras Al Khaimah

Ras Al Khaimah will host the annual Airlines Sports and Cultural Association (ASCA) Golf Tournament hosted by Emirates Airline from November 28-30, 2016 at Al Hamra Golf Club. The deal to stage the signature tournament in Ras Al Khaimah, which will welcome 120 players from a host of global airline teams, was formally signed by Emirates Golf Society and Ras Al Khaimah Tourism Development Authority (RAKTDA), which develops the emirate’s tourism infrastructure and plans, initiates and drives its domestic and overseas promotions, at the Emirates Group Headquarters in Dubai.  

Ras Al Khaimah has recorded a 23 per cent increase in visitors from India during the first six months of 2016 compared to the corresponding January-June period last year, according to the Ras Al Khaimah Tourism Development Authority (RAKTDA). The positive growth trend during 2016 ranks India as the third largest international source market for the UAE’s most northern emirate – up from fourth last year. Haitham Mattar, CEO, RAKTDA stated that their new brand positioning emphasises Ras Al Khaimah’s natural assets, luxurious indulgence, range of activities for different types of travellers and authentic Arabian heritage and culture – their diverse destination pillars resonate well with Indian travellers.  In-line with the emirate’s international promotional strategy, RAKTDA recently attended July’s MICE India and Luxury Travel Congress (MILT) in Mumbai, the latest stop in a series of roadshows and familiarisation trips with Indian travel trade partners in the first six months of 2016. The promotional programme in India has targeted the country’s swelling MICE and luxury market, which has witnessed tremendous growth in outbound corporate travel in recent years as more and more corporates recognise the importance of MICE activities as a key driver to engage internal and external customers. With RAKTDA projecting further growth from the Indian source market as part of its target to attract one million visitors to the emirate by the end of 2018, Mattar highlighted the emirate’s close proximity to Dubai – a long-standing destination of choice for Indian tourists – has proven a key factor in making Ras Al Khaimah an attractive destination.

As temperatures continue to soar across the United Arab Emirates, the country’s most northern emirate Ras Al Khaimah is celebrating its cooler climate by inviting holidaymakers and domestic staycationers to experience its mountains, where temperatures are 10 degrees cooler than anywhere else in the UAE. Haitham Mattar, CEO, Ras Al Khaimah Tourism Development Authority (RAK TDA), said that while visitors and residents are looking to escape the heat with indoor activities across other areas of the UAE, Jebel Jais offers the opportunity for travellers and residents looking for outdoor adventures and diverse scenery at significantly cooler temperatures than at sea level, and incredible views of the stunning Ras Al Khaimah landscape. Ras Al Khaimah’s Jebel Jais, the highest mountain in the UAE at 1,934 metres tall, records temperatures that are 10°C cooler on average than other popular landmarks across the country. During the third week of July, temperatures at all the major landmarks across the emirates reached between 43 – 45°C, – at the Jebel Jais summit, temperatures reached a moderate 31°C during the day time and 27 °C during the late afternoon. Throughout the year Jebel Jais plays host to a number of events including the GCC Hiking Challenge and the Ras Al Khaimah Mountain Festival which made its debut in 2015.

Ras Al Khaimah has recorded 10.7 per cent and 17.4 per cent increases, respectively,  in visitor numbers and guest nights during Eid Al Fitr compared to the corresponding period last year, according to figures released by the Ras Al Khaimah Tourism Development Authority (RAKTDA). The latest figures released by RAKTDA reveal the emirate attracted 16,636 hotel guests during the July Eid weekend, generating 30,220 guest nights. Recognised as one of the region’s fastest growing destinations, the RAKTDA figures show record growth across key indicators including hotel guests, room revenues, F&B revenues and occupancy rates. Hotel occupancy during Eid Al Fitr reached 86.6 per cent, 10.6 per cent higher than in 2015 (78.5 per cent), while RevPar grew by 12.7 per cent over the same period. The UAE market continues to be an important source market for Ras Al Khaimah’s tourism growth. More than half (56.5 per cent) of guests staying in the emirate during Eid Al Fitr were UAE residents. Indian, Egyptian, British and German visitors are in the top five source markets during the festive weekend, totalling 18.5 per cent of total guests.

Ras Al Khaimah has recorded a growth of 37 per cent in visitor arrivals from India during the period of January to April 2016, a remarkable surge over the same period last year, according to Ras Al Khaimah Tourism Development Authority (TDA).  The positive figures indicate that 2016 is witnessing a strong start from India, the fourth largest international inbound market for Ras Al Khaimah. In line with the current tourism development strategy, Ras Al Khaimah Tourism Authority recently conducted roadshows and one-on-one interactions with Indian travel trade partners to educate them about the tourist offerings of the emirate. Haitham Mattar, CEO, Ras Al Khaimah TDA, said, “As part of our tourism strategy to attract 1 million visitors to Ras Al Khaimah by the end of 2018, we place great importance on diversifying our source markets and creating sustainable tourism growth. Our recent trade missions and industry partnerships in India are a key part of our strategy, and have resulted in a positive increase in visitor arrivals from India. We recently launched our new brand positioning which emphasises Ras Al Khaimah’s natural assets, luxurious indulgence, range of activities for different types of travellers, and authentic Arabian heritage and culture. We are very hopeful that visitors from India will continue to grow as more leisure and business travellers discover the emirate’s unique offerings.” Furthermore, in the first quarter of 2016, Ras Al Khaimah’s hotels reported an occupancy rate of 71 per cent, up by 18 per cent over Q1 2015. Coupled with a 9.2 per cent year-on-year increase in Rev PAR, this demonstrates the highest growth across the GCC region.

The Pacific Asia Travel Association (PATA) has welcomed the Ras Al Khaimah Tourism Development Authority (TDA) as its newest government member. The TDA’s aim is to establish the emirate of Ras Al Khaimah as a destination for leisure and adventure travel whilst maintaining its appeal for sun seekers, beach loving couples and families. Ras Al Khaimah TDA was established in May 2011 to develop the emirate’s tourism infrastructure and promote it, both domestically and abroad. In order to achieve its goals, the Ras Al Khaimah TDA has a Government mandate to license, regulate and monitor the emirate’s hospitality industry. It conducts research to identify tourism projects and current trends. Ras Al Khaimah TDA leads on the destination’s branding and subsequent marketing activities, and also develops and implements strategies designed to encourage tourism investment into the emirate. PATA CEO Mario Hardy said, “As our newest government member Ras Al Khaimah now has a much better opportunity to achieve their growth target of 2.9m visitors by 2025 by connecting with many of our members and by showcasing their destination to a much broader audience.” Haitham Mattar, CEO, Ras Al Khaimah TDA, said, “As we continue to work towards our goal of attracting one million visitors by the end of 2018, we are keen to establish partnerships that will enable us to achieve sustainable tourism growth. Asia Pacific, in particular India and China, are fast growing emerging markets where we have recently signed an agreement with Ctrip, China’s largest online travel agency, as well as Cox and Kings in India.”