Tag Archives: Jebel Jais

Ras Al Khaimah attracts 118,000 visitors in August 2019

Ras Al Khaimah Tourism Development Authority (RAKTDA) announced record-breaking visitor numbers to Ras Al Khaimah in August 2019, with almost 118,000 visitors choosing the UAE’s northernmost Emirate to visit and enjoy its fascinating history, traditional culture, magnificent landscapes and world-class hotels and resorts. The Emirate of Ras Al Khaimah has witnessed a 5 per cent growth in overall visitor arrivals YTD, with the peak reaching 117,995 visitors in August 2019. Reports also revealed an 8.4 per cent increase in domestic visitor arrivals which indicates a rise in the Emirate’s popularity as a preferred staycation destination amongst UAE residents.  As for international markets, Poland, Russia, India, Kazakhstan and Czech Republic have significantly contributed to the record-breaking number of visitors recorded MTD August 2019 with growth percentages of 26.6 per cent, 25.3 per cent, 13.7 per cent, 9 per cent and 8.3 per cent respectively. Raki Philips, CEO of Ras Al Khaimah Tourism Development Authority, said, “We are extremely proud to announce the record-breaking number of visitors we welcomed to the Emirate in August 2019. Nearly 118,000 visitors have chosen to explore Ras Al Khaimah and experience the diversity of its landscapes and offering from pristine beaches, undulating terracotta desert, to awe-inspiring vistas of the majestic Hajar mountains, including the country’s highest peak – Jebel Jais”.

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Hospitality veteran Raki Phillips appointed as CEO of RAKTDA

Raki Phillips, an award-winning hospitality veteran, has been named as the new CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA), with the authority saying that his appointment marks the commencement of a new phase of tourism development for the Emirate. Phillips, who has worked for some of the world’s most renowned global brands, including Ritz-Carlton Hotels, Fairmont Hotels & Resorts and Universal Studios Orlando and who was named one of the ‘Top 20 Most Powerful Hoteliers,’ will be responsible for delivering the authority’s recently announced Destination Strategy 2019-2021, which aims to attract 1.5 million visitors to the Emirate by 2021 and 3 million by 2025. Phillips takes over the reins from Haitham Mattar, whose four-year tenure as CEO of RAKTDA is credited with repositioning Ras Al Khaimah to become one of the fastest growing destinations in the world and exceeding the target of one million visitors in the first three years. His Highness Sheikh Saud bin Saqr Al Qasimi, Ruler of Ras Al Khaimah, thanked Mattar for his commitment to the role and for his efforts in positioning the Emirate as one of the world’s fastest-growing tourism destinations. RAKTDA’s first tourism strategy was launched in January 2016 and was responsible for accelerating visitor growth, increasing visitor satisfaction and raising the contribution of the tourist sector to the Emirate’s GDP. The strategy introduced new tourism demand generators, including the world’s longest zip line and the Middle East’s first via ferrata, both of which helped position Ras Al Khaimah as the region’s nature-based adventure hub. As the new CEO, Raki Phillips will supervise a number of key projects, with notable development projects on Jebel Jais including multiple zip lines, adventure park …

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RAKTDA partners with Bear Grylls Survival Academy

Ras Al Khaimah Tourism Development Authority (RAKTDA) entered into an agreement with Bear Grylls Survival Academy (BGSA) to establish and operate Ras Al Khaimah’s own Bear Grylls Survival Academy on Jebel Jais, as part of its ongoing drive to attract more adventure seekers from around the world. Haitham Mattar, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority announced the latest addition to the Emirate’s varied portfolio of adventure tourism products recently. A brainchild of Bear Grylls, the most recognised face of survival and outdoor adventure, the Bear Grylls Survival Academy offers thrill seekers an opportunity to learn extreme survival techniques at 20 locations around the world. The Bear Grylls Survival Academy on Jebel Jais, which is scheduled to open in Q1 2020, will offer participants a wide selection of courses suitable for individuals of all ages and fitness levels. The courses include half-day (5 to 6 hours), 24 and 48-hour courses designed for families and adults; team building activities for corporates; and instructor courses for outdoor enthusiasts, where participants will be exposed to practical and extreme survival techniques necessary to survive some of the toughest terrain in the wilderness. The courses will comprise of a combination of survival and adventure tasks that will conclude in a wilderness expedition designed to put the participants’ new-found skills to the ultimate test. Haitham Mattar, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority, said, “This partnership to establish our upcoming adventure product recognises a sector of our tourism proposition that is fundamental to the growth of Ras Al Khaimah as a global destination.” Paul Gardiner, Managing Director of Bear Grylls Survival Academy, said, “As the UAE’s highest mountain with its …

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World’s longest zip line in RAK by December

It’s good news for all adventure seekers from the Ras Al Khaimah Tourism Development Authority, as they’re set to launch the first phase of the longest zip line in the world at mountain Jebel Jais. This multi-million dollar ecotourism project is partnered by world’s leading zip line operator, Toro Verde. With the exact length of the zip line remaining a closely-guarded secret until the multi-million dollar adventure tourism product’s opening, the zip line will propel the UAE’s most northern emirate into the major leagues of global adventure tourism and cement Jebel Jais as the region’s leading active adventure tourism destination. With RAKTDA aiming to secure Guinness World Records status for the world’s longest and highest zip line, Toro Verde UAE, a subsidiary of the Puerto Rico based Magno Genesis Holding Group, has been appointed to construct and operate the attraction. The zip line will be open to all ages, providing participants meet required minimum weight of 35kg and maximum weight of 150kg, and a minimum height of 120cm. Haitham Mattar, CEO, RAKTDA stated at the press conference that this move is to complement Ras al khaimah’s contribution to the overall tourism industry in the UAE. RAK is promoted more as adventure or wellness tourism destination. Toro Verde currently holds the Guinness record for the longest zip line in the world and RAK will be positioning itself as number one by the first week in December. He further went on to state that this will be a destination which could attract both commercial and non- commercial activities. “Building on the success of last year’s launch of the Jebel Jais Via Ferrata adventure product, the new zip line represents Ras Al Khaimah’s …

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