Tag Archives: ITB Berlin

SCTDA to showcase Sharjah’s top tourist initiatives at ITB Berlin

HE Khalid Jasim Midfa

The Sharjah Commerce and Tourism Development Authority (SCTDA) is all set to showcase Sharjah’s latest major tourism projects and infrastructure developments during its 21st participation at ITB Berlin 2018, to be held from March 7 to 11. H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, who will attend the five-day event, is set to lead the delegation. High-level representatives from 12 government and private organisations will also join the SCTDA team to put the spotlight on their world-class tourism and cultural services and initiatives. The participating government institutions will consist of Knowledge without Borders, Expo Centre Sharjah, The Sharjah Investment and Development Authority (Shurooq), Environment and Protected Areas Authority (EPAA), The Sharjah Museums Authority and Sharjah International Airport. The private companies will comprise Oceanic Khorfakkan Resort & Spa, Ramada Hotel & Suites Sharjah, Radisson Blu Resort, Sharjah, Sharjah Airport Travel Agency,  Al Rais Tours & Holidays, and Sheraton Sharjah Beach Resort & Spa. H.E. Al Midfa said, “ITB Berlin is a strategic opportunity for us at SCTDA to put Sharjah on the international tourism and business maps in line with the government’s economic development agenda. Germany and other major European nations are important markets for Sharjah. As such, we consistently roll out relevant initiatives catering to European visitors to further strengthen our relations as well as form new mutually beneficial agreements.”

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600 exhibitors at ITB China’s debut edition in Shanghai

ITB China image

Around 600 companies, destinations, organisations and travel service providers from nearly 70 countries and territories will be represented in China’s new three-day business to business travel trade show on the grounds of the Shanghai World Expo Exhibition and Conference Centre. ITB China is the Chinese off-shoot of annual ITB Berlin, the World´s Largest Travel Trade Show ®, and its sister show, ITB Asia, in Singapore. The inaugural event has attracted around 600 exhibitors among which 28% are offering MICE products, 34% leisure, 31% Corporate and 7% travel technology solutions. More than one third of the exhibitors made their way from all over Asia and China to the first ITB China. Around 40% coming from European countries, 10% from the Middle East and some 10% from the Americas.

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Ras Al Khaimah to host German association’s convention

Ras Al Khaimah

Ras Al Khaimah Tourism Development Authority (RAKTDA) will host the 67th Annual Convention of the German Travel Association (DRV) later this year. The three-day Convention, to be held December 7-9, will welcome more than 800 German travel trade professionals representing a consumer base of around six-to-eight million German travellers. The agreement for Ras Al Khaimah to host the primary international gathering of the German travel industry’s leading special interest group was signed by RAKTDA and DRV at ITB Berlin, the world’s largest travel trade show. During the convention, CEOs and senior executives from tour operators, travel agencies and service providers of all sizes, as well as representatives from airlines, cruise lines and insurance companies, will attend RAKTDA-organised tours, destination workshops and evening events highlighting the emirate’s latest natural and man-made product developments, future plans and unique attractions. Haitham Mattar, CEO, RAKTDA, commented: “Germans are known for their love of travel, as adventure seekers and early adopters of new products – all of which resonate with Ras Al Khaimah’s maturing tourism proposition. Germany is already our largest international source market and we recorded a 24.6 per cent year-on-year increase in German visitors last year, which means German travellers now represent one in 10 of all visitors to the emirate. “We are building on that progress by hosting the DRV Annual Convention, an event that underlines our growing credentials as a leading option for medium-size MICE events. DRV’s exemplary attendees can look forward to experiencing tailored opportunities to explore the unique diversity of Ras Al Khaimah, including our untouched natural beauty, authentic Arabian culture, heritage and a history dating back more than 7,000 years.” “Ras Al Khaimah is gaining importance as a …

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Qatar Airways unveils new Business Class at ITB Berlin

Qatar Airways 2

Qatar Airways unveiled its highly anticipated new Business Class experience to travel trade leaders at ITB Berlin. The customizable private suites, named QSuite, introduce a host of firsts to Premium Class travel, reshaping expectations for global business travellers. The new seat design was first unveiled by Qatar Airways Group Chief Executive, His Excellency Akbar Al Baker on the opening day of the ITB Berlin exhibition, at the Qatar Airways stand. It was attended by His Excellency Sheikh Saoud Bin Abdulrahman Al-Thani, Ambassador of the State of Qatar in Germany, with the Mayor of Berlin, Michael Müller, as special guest of honour. QSuite features the industry’s first-ever double bed available in Business Class, with privacy panels that stow away, allowing passengers in adjoining seats to create their own private room. Qatar Airways Group Chief Executive, His Excellency Akbar Al Baker, said, “With these innovations, Qatar Airways has revolutionised the way we serve our Business Class travellers, enabling our passengers to enjoy a First Class experience in Business Class. This is truly Business Class as never seen before and is entirely in keeping with our Premium product and service philosophy.”

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New hall concept at ITB Berlin


By reorganising the hall sections and reallocating hall space at the World’s Largest Travel Trade Show ITB Berlin (March 8-12, 2017) has taken travel industry changes into account. “In recent years there has been an increase in demand for more floor space and two-tier stands for certain markets which up to now we have been unable to satisfy. Several display halls already have waiting lists. By reorganising the halls to suit the market we are now able to meet this demand,” commented David Ruetz, head of ITB Berlin. The new hall concept makes it possible for the fast-growing markets of the Arab states to enlarge their displays. There is now a better concentration of markets, which makes it easier for trade visitors to plan their visit. The major tourism destinations in the Mediterranean, including France, Gibraltar, Greece, Portugal, Cyprus and Spain, as well as Serbia and Hungary, have relocated to the entrance areas in Halls 1.1 and 2.1, directly next the South Entrance. The United Arab Emirates have moved to a new central location in Hall 2.2. Egypt, Bahrain, Israel, Jordan, Lebanon, and newcomer Saudi Arabia are in Hall 4.2 as of 2017. Central America and the Caribbean are now directly next door in Hall 22, with South America in Hall 23. Armenia, Bulgaria, Georgia and Poland had already moved to Hall 15.1 at ITB Berlin 2016, where they can be found again next year.

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