Around 600 companies, destinations, organisations and travel service providers from nearly 70 countries and territories will be represented in China’s new three-day business to business travel trade show on the grounds of the Shanghai World Expo Exhibition and Conference Centre. ITB China is the Chinese off-shoot of annual ITB Berlin, the World´s Largest Travel Trade Show ®, and its sister show, ITB Asia, in Singapore. The inaugural event has attracted around 600 exhibitors among which 28% are offering MICE products, 34% leisure, 31% Corporate and 7% travel technology solutions. More than one third of the exhibitors made their way from all over Asia and China to the first ITB China. Around 40% coming from European countries, 10% from the Middle East and some 10% from the Americas.