Tag Archives: Emirates Airline

In a smart move, Emirates is now extending its immersive virtual training platform MIRA to the airline’s number one priority – safety. The airline’s nearly 23,000, and rapidly growing, cabin crew team, who are responsible for the safety of millions of travellers every year, will soon be able to complete their recurrent SEP (Safety & Emergency Procedures) training on MIRA. The self-guided virtual training has been designed to meet the requirements of GCAA and other regulatory bodies, while maintaining the integrity and quality of Emirates’ exceptional training programmes. The platform features photorealistic, high-fidelity, fully modelled cabin interiors of the Airbus A380, Boeing 777 and Airbus A350 aircraft, plus emergency slides, tarmac, airbridges and different views of water and land. It will be supported with hyper-realistic audio and images. Multi-player scenarios with avatars playing the part of backup crew members will ensure standard operating procedures are accurately replicated. While Emirates’ iconic cabin crew are renowned for offering the airline’s signature service, their core responsibility is ensuring onboard safety. SEP training on MIRA is designed to complement current methodology and will initially start with two modules – aircraft door operations and fire-fighting – key aspects of onboard safety. Arming and disarming heavy aircraft doors require hands-on skills and experience. If opened incorrectly, the emergency slide could inflate, potentially causing damage to aircraft and airbridges, or lead to injuries. This is why cabin crew are required to complete annual recurrent SEP training. Soon, Emirates cabin crew will be practising door drills virtually to demonstrate and be assessed for their competency in normal and emergency door operations, and standard operating procedures. Firefighting skills are also key in the cabin crew competency arsenal. MIRA will feature …

Emirates announced that it has officially signed on as the Main Sponsor and Official Airline of the King Salman Club Cup 2023. The new sponsorship is in line with the airline’s efforts to support the Kingdom’s Vision 2030 ambitions to become a global centre for professional sport. The deal also underscores the airline’s ongoing commitment to connect with the fanbase of the 16 top-tier regional clubs from across the Arab World competing in the high-profile tournament. The announcement was revealed today at a press conference in Jeddah. Jabr Al-Azeeby, Vice President Kingdom of Saudi Arabia for Emirates Airline remarked on the new partnership: “Emirates is one of the biggest names in sports and is heavily involved in the sport of football, helping fans get closer to the action, and engaging in ways that go far beyond logo recognition. We’re committed to engaging with fans across new football frontiers by supporting the King Salman Cup 2023. We’re also incredibly proud to play a role in supporting the Kingdom of Saudi Arabia’s 2030 Vision to become a global powerhouse for professional sports. It’s already a driving force on the global stage across a gamut of sports, and the tournament is part of wider efforts to expand sports further in Saudi. Over the next few weeks of the tournament, we hope to build unique opportunities and experiences with a rich mix of top-tier clubs across the Arab World.” His Excellency Abdullah bin Saeed Aldalac, Vice President of the Saudi Sports Ministry said:  “The Vice President of the Arab Federation welcomes the partnership and confirms that it will be a successful addition to the championship.” The sponsorship deal gives Emirates extensive in-stadium brand visibility …

Emirates has kick-started its plans to upgrade the entire interior cabins of 120 Airbus A380 and Boeing 777 aircraft – two of the largest commercial aircraft types in service. This ambitious project, representing a multi-billion dollar investment to ensure Emirates’ customers “fly better” for the coming years, officially commences in November and is managed entirely by Emirates’ Engineering team. The target is to completely retrofit four Emirates aircraft from start to finish every month, continuously for over 2 years. Once the 67 earmarked A380s are refreshed and back in service, 53 777s will undergo their facelift. This will see nearly 4,000 brand new Premium Economy seats installed, 728 First Class suites refurbished and over 5,000 Business Class seats upgraded to a new style and design when the project is complete in April 2025. In addition, carpets and stairs will be upgraded, and cabin interior panels refreshed with new tones and design motifs including the iconic ghaf trees which are native to the UAE. No other airline has handled a retrofit of this magnitude in-house, and there’s no blueprint for such an undertaking. Therefore Emirates Engineering teams have been planning and testing extensively, to establish and streamline processes, and identify and address any possible snags. Trials began on an A380 in July, where experienced engineers literally took each cabin apart piece-by-piece and logged every step. From removing seats and panelling to bolts and screws, every action was tested, timed and mapped out. Potential impediments to completing the installation of Emirates’ new Premium Economy Class or the retrofit of the remaining three cabins in just 16 days were flagged and documented for expert teams to review and address. As part of the …

His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority, Chairman of Dubai Airports and Chairman and Chief Executive of Emirates Airline and Group, opened the 20th edition of the Airport Show, the world’s largest B2B airport industry exhibition, that had generated an overwhelming response in its new physical and digital format due to the Covid-19 pandemic. The three-day exhibition at the Dubai World Trade Centre’s (DWTC) Halls 7 and 8 has the participation of more than 95 exhibitors from 21 countries, 100-plus Hosted Buyers from over 20 countries and 36 exhibitors at five country pavilions by Switzerland, Germany, Italy, France and the UK. These numbers are overwhelming given the prevailing travel restrictions across the globe following the 21st century’s second pandemic and the massive impact it has on the airports and airlines businesses on the planet. The response to the Airport Show is a clear indication of a possible journey of the aviation industry on the road to recovery and its unfaltering confidence and tremendous efforts to revive and restore the lost business levels and the growth momentum. After formally opening and visiting the stands and pavilions at Dubai’s MICE landmark facility’s and interacting with the exhibitors about challenges and opportunities, His Highness Sheikh Ahmed said, “The aviation industry has a history of successfully bouncing back from crises and the Covid-19 pandemic is no different. The setback is temporary and we will again be on the tracks of transformation. The overwhelming response to the Airport Show is an indication of the aviation world’s strong confidence in Dubai and its global efforts.”  “I am happy to see all the industry players working together for a remarkable …

His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman and CEO of Emirates Airline and Group, and Chairman of flydubai said the decisions to issue new travel protocols for citizens, residents and tourists travelling through Dubai airports and welcome returning residents will strengthen the economy by boosting one of its major pillars, the tourism and travel sector; under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. The impetus received by the new announcement will enable the national carriers to reinforce their leading position in the global travel industry, he said. H.H. Sheikh Ahmed bin Saeed said, “The move comes at a time when the world is preparing to resume economic activities across sectors. Travel and tourism are among the key industries at the forefront of spurring global economic recovery. Our airports and national carriers are resuming larger scale operations by stringently implementing globally benchmarked precautionary and preventive measures that protect the health and safety of travellers.” His Highness Sheikh Ahmed bin Saeed Al Maktoum confirmed that Emirates Airlines and flydubai are geared to provide the highest quality of services for passengers following implementation of the new protocols. The new protocols enable citizens and residents to travel to destinations that have started to receive flights in accordance with protocols put in place by their governments. They also allow residents to travel back to Dubai in accordance with measures implemented to prevent spread of the virus. HH Sheikh Ahmed noted that both airline companies have developed a clear set of protocols to safeguard the health and safety of all passengers …

During the opening session of ATM Virtual, aviation industry veteran Sir Tim Clark, President of Emirates Airline, outlined the impact of COVID-19 on the aviation industry and how it will return to normalcy in 2021. He also highlighted the measures implemented by the company in response to the pandemic. Sir Tim said, “We have seen a US$15 trillion torpedo hit the global economy and its crippled many, many sectors, with transportation and leisure just a few of the casualties. My own belief is there is sufficient resilience in the global economy to take this trauma as long as it doesn’t go on for too long. If we can accept there is a finite point where we will see the back of this, with adjustments to the way we go about our lives, the way we go about our business, and our travel aspirations, we will see things moving back to some kind of normality during the course of 2021.” “Planning for resumption is quite complicated, needless to say, we have a 24/7 watch on it as countries start to relax their access requirements but I see some difficulties as I don’t believe they will open at the pace we would like. I think there will be a degree of what they started to call the bubble effect, i.e. countries selecting other countries that are relatively COVID free and therefore allowing services between those countries,” he adds. Sir Tim concluded by saying, “The aviation business is in a critical and very fragile state at the moment and needs all the help it can get. Access, getting passengers and freight moving again, not necessarily to the levels pre-COVID, but at least getting …

The latest project implemented by the General Directorate of Residency and Foreigners Affairs Dubai (GDRFA) under the Federal Authority for identity and citizenship is the seamless passenger experience with the aid of biometrics via Emirates airline. Major Ghalib Abdulla Hassan Al Majed Al Marri – Director Business Management Department Smart Services, stated, “Our latest project from GDRFA is the passenger journey incorporation with Emirates airline. Three days prior to the passenger starting the journey, details about the passenger will be sent form the airline to the GDRFA for confirmation. Hence when the passenger arrives on the day of departure, all he or she should do is walk through the smart tunnel with no boarding pass, biometrics prior will obtain access not only through the gates but also to the lounge and the flight so that the customer has a much better passenger experience.” According to Major Al Marri, this will be introduced very soon for all the classes – Economy, Business and First Class. You will not need the boarding pass anymore to access the lounge or even the flight. Biometrics will be updated 72 hours prior to the departure of the traveller, which will enable the traveller to pass through or walk through a biometric tunnel with no documents in hand. Facial recognition will be the way forward, passing through customs, stay at the lounge; if you are not travelling in Business Class you can still enjoy the lounge by paying a nominal fee, at this point you can actually do so with no papers. 

Emirates Airline has signed an agreement with Smart Dubai to offer special flight discounts to the latter’s employees for travel. Emirates will also support Smart Dubai with its travel requirements to participate in international events and conferences, as well as with the events that it organises on a yearly basis in Dubai, including the Future Blockchain Summit and Smart Dubai Blockchain Challenge. The agreement was signed by Sheikh Majid Al Mualla, Divisional Senior Vice President of Commercial Operations Centre at Emirates, and H.E. Dr Aisha Bint Butti Bin Bishr, General Director of Smart Dubai. Sheikh Majid said, “We are proud to partner with Smart Dubai to provide their teams with special travel benefits and to support their many activities and initiatives. Emirates is fully aligned with their vision to deliver world-class smart services and infrastructure through embracing technology and innovation, in order to ultimately make Dubai the world’s smartest and happiest city.” H.E. Dr Aisha commented, “We continue to invest in innovative technologies and network with skilled industry experts, entrepreneurs and organisations that have launched exceptional start-ups. Our aim is to continue raising awareness around the world and with the support of our new partner, Emirates, we look forward to accomplishing our goals and transforming Dubai into a leading, global smart city.” Smart Dubai consists of 304 employees who are now are entitled to purchase Emirates flight tickets at a discounted rate. This offer applies to all destinations on the Emirates network, originating from Dubai, and can be availed upon booking at Emirates offices, as well as select travel agents. Emirates will be hosting travel clinics at the Smart Dubai offices over the next few months to provide their employees …

Emirates Holidays has partnered up with the Asian Football Confederation (AFC) to become the official tour operator for the AFC Asian Cup UAE 2019. The 17th edition of the continent’s prestigious football tournament will take place in the United Arab Emirates between January 5, 2019 and February 1, 2019.  Through the partnership, Emirates Holidays offers a broad range of excellent value packages to football fans traveling to Abu Dhabi, Al Ain, Dubai and Sharjah to support their teams. Each package includes match ticket(s), accommodation and return flights with Emirates Airline. Robin Parry, Vice President, Emirates Holidays, said, “We are thrilled to become the official tour operator of the AFC Asian Cup UAE 2019. Starting from today, supporters can seamlessly book match ticket, flight and accommodation with Emirates Holidays and enjoy the excellent travel experience our award-winning airline and reputable hotel partners offer. We see exciting opportunities for the company in sport tourism and continue to seek ways to accommodate the growing demand. We look forward to welcoming our football fan customers in the UAE.” Dato’ Windsor John, General Secretary, Asian Football Confederation, said, “Asian football continues to make giant strides on the world stage and the remarkable growth and stature of the AFC Asian Cup exemplifies the undeniable progress of football in the Continent. Emirates have been a long-standing partner of the AFC and we would like to thank them for their firm belief in the development and ever-improving proposition of Asian football.

Dubai Business Events (DBE), the city’s official convention bureau and a division of Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism), has recently showcased Dubai’s dynamic business events offering and services to more than 9,000 international meetings, events, and incentives industry professionals at IMEX Frankfurt, held at Messe Frankfurt. Alongside its co-exhibitors, DBE is showcasing the latest developments in Dubai’s world-class offerings which include state-of-the-art facilities, infrastructure and the city’s renowned hospitality sector, further cementing the city’s status as a major business events destination. DBE has brought 24 stakeholders and partners to the global trade show as co-exhibitors, including Emirates Airline, Expo 2020 Dubai and Jumeirah Group, offering a holistic view of Dubai’s business events infrastructure as the city engages with the industry on the international stage. Expanding on these efforts, DBE continues to successfully host global activities, including immersive roadshows hosted in markets around the world, which create a unique platform to meet and engage with decision makers and executives in the meetings, associations and events industry. So far, DBE conducted roadshows across Europe, China, Southeast Asia and North America, while a number of future missions are planned to take place across India, Northeast Asia, the UK, Scandinavia and Russia over the course of the year.