Tag Archives: Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)

DTCM partners with SEERA to strengthen KSA tourism links

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and SEERA (previously Al Tayyar Travel Group), one of the region’s leading providers of travel services in the Middle East and North Africa, have signed a strategic partnership agreement which will see both entities unite to further strengthen travel demand from the Kingdom of Saudi Arabia (KSA) to the emirate. Working together previously on a variety of projects, the reinvigorated partnership between the department and Almosafer; SEERA’S consumer travel brand which recorded more than 100,000 bookings from Saudi Arabian travellers to Dubai in 2018, will see promotional opportunities implemented through the ongoing alliance. Almosafer will embrace a new omni-channel approach, offering its customers the choice and freedom to book their travel itineraries across online and offline touchpoints, reaffirming its commitment to promoting Dubai as a top destination for Saudi Arabian travellers. Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism), said, “Dubai continues to rank among the most popular destinations for holidaymakers from across the GCC with the Kingdom of Saudi Arabia remaining in second place as one of our leading source markets in Q1 2019.” Almosafer will offer special hotel and flight deals exclusively for KSA travellers to Dubai, highlighting the top things-to-do in the city, iconic attractions, as well as travel tips across diverse targeted marketing channels. The brand will also create special Dubai-centric holiday packages, tailored to a variety of travel segments, including couples, families, individuals or business travellers. Abdullah Bin Nasser Aldawood, CEO of SEERA commented on the partnership, “Almosafer caters for a real range of Saudi travellers and we know, from our 40 years’ worth of travel knowledge and experience, what the varied …

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Dubai College of Tourism announces industry focused training initiatives

Dubai College of Tourism (DCT), a vocational education institution established as part of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has underlined its commitment to building a network of world-class tourism professionals with the launch of a series of new training initiatives available for enrolment at the industry focused learning facility. Building on its extensive range of vocational courses, the college has introduced a Summer Tourism Camp that aims to provide children between the ages of 10-13 years old with hands-on experience of working in the industry. With an emphasis on practical learning, the camp will cover a broad range of activities from cooking classes to day trips in Dubai, giving students an opportunity to learn more about the industry and Dubai’s diverse tourism proposition including hospitality, retail, events and the culinary arts. DCT Summer Camp is now open for registration for attendance starting from July 7 to July 18, 2019. Additionally, DCT has announced a series of Summer Short Courses, to be conducted by seasoned industry professionals. These range from the ‘Principles’ series for beginners, with courses in retail, marketing, event management and travel agency operations; to intermediate courses hosted under the ‘Master Classes’ series, which include courses in Digital Marketing, Branding and Experiential Marketing. Adding to the roster of vocational courses available through the college, DCT will also offer students a 30-hour ‘English for Hospitality’ programme, developed to help them learn specialised communication skills needed when dealing with customers or colleagues. Commenting on the new additions to DCT’s vocational training courses, Essa Bin Hadher, General Manager of Dubai College of Tourism, said, “The launch of the new training courses further cements our position as the primary enabler …

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