Tag Archives: Dubai College of Tourism

The Dubai College of Tourism (DCT) and Dubai Sustainable Tourism (DST), both part of Dubai’s Department of Economy and Tourism (DET) have upgraded their much-sought after ‘Dubai Sustainable Tourism’ course that is available on DCT’s innovative learning platform, Dubai Way. The enhanced course on sustainability is launched, as the UAE prepares to host the COP28 (Conference of the Parties) Climate Change Conference, at Expo City Dubai in 2023, which will further address climate change to create a more sustainable and progressive economic future. With a range of new modules including educational segments focused on water and energy saving, how to implement a Green Team and effective procurement, the DCT course will empower participants with the knowledge on how to abide by and operate with sustainable principles across the travel and hospitality sectors. Dubai Way is a world-class training platform offering a broad range of educational and awareness programmes for people employed in tourist-facing roles across the tourism ecosystem. Supporting those who interact with visitors on a day-to-day basis, Dubai Way offers specialist training focused on history, culture and heritage and customer service, all of which are critical to delivering exceptional experiences for visitors to Dubai. Since the launch of the sustainability course in 2019, it has contributed significantly towards boosting the city’s sustainability credentials, within the wider DST initiative to position Dubai as tourism destination focused on and implementing sustainable practices. For example, a number of hotels have developed water bottling plants, installed solar panels and implemented water saving initiatives.  In recent years, the tourism sector has also witnessed a proliferation of on-site farms, generating locally sourced greens as well as hotels supporting local suppliers of fresh produce, poultry, seafood …

Dubai College of Tourism (DCT), part of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and Liverpool John Moores University (LJMU), one of the oldest and largest higher education institutions in the United Kingdom, announced a new pathway for Dubai College of Tourism students. With the new pathway, students who graduate with a DCT Advanced Diploma and the required GPA, will be able to continue and obtain a ‘top-up degree’ as a student of LJMU and graduate with a BA (Hons) from the highly accredited UK institution. These courses further enhance DCT’s proposition to provide its students with multiple pathways to success through a diversity of world-class academic offerings. As a vocational college, DCT students already benefit from being able to earn a qualification at every stage of their education with the college. Students commence with a one-year certificate in their chosen areas of study including; Tourism, Events, Hospitality, Retail Business or Culinary arts.  Students who wish to continue their education and have achieved the required GPA, can progress to the Diploma programme for an additional year of study before entering the advanced diploma which opens the pathway to the BA (Hons) Event Management, BA (Hons) International Tourism Management and BA (Hons) Retail Business Management courses. The accredited BA (Hons) degrees will further prepare students to enter Dubai’s tourism sector and contribute towards nurturing a new generation of skilled tourism professionals among both Emiratis and expatriates. Essa Bin Hadher, General Manager of Dubai College of Tourism, commented: “Dubai College of Tourism is pleased to officially commence this unique degree ‘top-up’ programme that will prepare students for entry into the various sectors within the tourism ecosystem.  As the College is …

Dubai Way created by Dubai College of Tourism has been reimagined to offer a series of new and engaging practical courses in a bid to uphold the world-class hospitality experience the city is known for. Dubai College of Tourism has refreshed the courses in keeping to domestic demand and global travel trends in light of the evolving situation faced by the global tourism industry. The Dubai Way platform provides the opportunity to broaden the knowledge and enhance the skills of government and private sector staff engaged in tourist-facing roles, such as those working at hotels, airlines, airports, malls, transportation systems, theme parks and tourism attractions to help them become more knowledgeable and therefore more resourceful to visitors seeking to know more about Dubai. By better understanding the tourism industry, Dubai’s unique selling points and the key pillars of the Dubai brand, learners will feel confident to interact with both visitors and residents from all cultures and nationalities. Essa Bin Hader, General Manager at Dubai College of Tourism, said, “As a leading destination, we truly believe in ensuring that every tourist arriving in Dubai must enjoy the most exceptional experiences and hospitality at all tourist touchpoints across the emirate. The new courses that are being introduced by the College will further highlight the important role played by the Dubai Way platform to ensure that people employed in tourist-facing roles are equipped with the required knowledge, market insights and excellent customer service skills when engaging with domestic and international travellers. As Dubai strives to achieve the goal of becoming the best place in the world to live, stay and visit, there is no better time than now, in this landmark year of …

Dubai College of Tourism (DCT), an institution established by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), is helping students to stay focused and engaged during the current period of self-isolation and social distancing through its interactive online learning programme. Ensuring there are no gaps in their learning, the motivational programme enables students to continue building key industry skills and knowledge whilst studying towards their chosen course and preparing for remote internships upon the completion of the semester. By introducing virtual learning techniques, the college’s inspirational instructors have been able to minimise disruption to student development by following the same schedule as if they were in the classroom, with virtual interactive sessions that include a mix of practical demonstrations, live guest speakers, Q &As, group presentations, role-plays and assessments, which are then presented online. Commenting on the programme, Essa Bin Hadher, General Manager of DCT said, “The situation we are facing today is unprecedented, but we have endeavoured to adapt to the new reality with our distance learning initiative. By developing a comprehensive and integrated electronic learning and training environment, we are able to empower our students to continue their education with as little disruption as possible, and remain resourceful and fully engaged at this time. The initial response from our students has been very positive and we commend both them and our highly professional instructors for embracing this new system so seamlessly.” DCT’s distance learning programme also goes beyond practical and theoretical learning to provide mental health support including yoga, nutrition, and tips for remaining motivated. The ‘Wellbeing Challenge’ was introduced to provide students with a holistic package over the Spring break to help combat the disruption to …

The Dubai College of Tourism (DCT), an institution established by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), is holding its annual series of Open Days to raise awareness of its vocational and specialised courses for prospective students. The next DCT Open Day will be held on April 22 at DCT’s new campus located at One Central, in the Dubai World Trade Centre area. The first Open Day of 2019 was held on March 23, kicking off the programme which will offer six further Open Days on Saturdays during the summer months. Dates include April 27, June 22, July 6, July 20, August 3 and August 24, 2019.  Open to both prospective students and their parents, the Open Days will be held between 2-6 pm, giving first-hand insight into the world-class vocational education programme that is offered at DCT across five core disciplines: Retail, Tourism, Hospitality, Culinary Arts and Events. Essa Bin Hadher, General Manager of Dubai College of Tourism, said, “The Open Days at DCT provide an opportunity for prospective students to tour our brand-new campus, learn about the various programmes available, meet the instructors and also talk to current students to get a better understanding of the specialised courses on offer. We are committed to providing the highest quality training packages, delivered within a friendly environment that will also help pave the way for students to find suitable job placements through our network of stakeholders. We hope our Open Days will encourage applications from prospective students who are interested in joining us for the September 2019 intake to continue their education as they pursue a range of qualifications including Certificates, Diplomas and Applied Bachelors Programmes.”

The Dubai College of Tourism (DCT), an institution established by Dubai’s Department of Tourism & Commerce Marketing (Dubai Tourism), has announced the launch of its Spring Tourism Camp programme, offering a unique introduction to the courses available at the college across its five core disciplines; Tourism, Retail, Culinary, Arts, Events and Hospitality. The camp will combine learning with entertainment to introduce Dubai as a world-class tourism and cultural destination, giving students an opportunity to experience first-hand the emirate’s diverse destination offerings. Blending classroom activities and hands-on learning with fun and educational outings including site visits to some of the city’s well-known tourist attractions, the camp will give participants an insight into the courses offered at DCT. Each day of the five-day programme will feature lessons and activities dedicated to each of the courses offered, giving them a preview into what they could learn as a DCT student. Commenting on the launch, Essa Bin Hadher, General Manager of DCT, said, “Dubai College of Tourism is committed to empowering young talent, and our Spring Tourism Camp will offer students an innovative edutainment experience as they start to consider their future career options. Providing students, and parents, with an affordable and productive way of spending their upcoming school holidays, the camp’s programme of activities is designed to increase awareness of DCT, offering students a taste of the different courses available at the college.  The camp, which is open for both Emiratis and expatriate students, will also help enlighten on the possibility of a vocational education and career opportunities in Dubai’s tourism industry, specifically through the courses offered at DCT that are tailored to meet the needs of future employers.”  

The Dubai College of Tourism (DCT), an institution established by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) welcomes the first batch of students as part of the ‘City of Gold’ scholarship, awarded to first-year applicants enrolled for the Certificate of Retail course. As part of the programme, 20 Emirati and expatriate students have received fully-funded academic grants to cover their tuition fees throughout the year. Successful completion of the course will open doors to exciting career opportunities within the Dubai Gold and Jewellery Group (DGJG), a partner for this project, for all candidates, allowing them to enter the tourist-facing workforce with practical experience and valuable industry knowledge. The ‘City of Gold’ scholarship is part of DCT’s ongoing industry collaborations and partnerships, providing students with hands-on training and access to industry expertise. Commenting on the success of the scholarships, Essa Bin Hadher, General Manager, Dubai College of Tourism, said, “The ‘City of Gold’ scholarship programme is the first in a series of scholarships that DCT is committed to introduce to help build and nurture young talent. We are delighted with the success of the programme and hope to continue with our endeavour to further train young, eager Emirati nationals and expatriates and help them succeed in Dubai’s rapidly evolving tourism industry.” The ‘City of Gold’ scholarship programme combines classroom learning with real-world experiences, offering students direct industry application in Dubai’s expanding retail landscape. This works in line with DCT’s overarching commitment to attract talented Emiratis and expatriate residents and help them explore rewarding career options in the tourism industry.

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is rolling out a set of initiatives to deliver end-to-end ‘Only in Dubai’ experiences to ensure tourists get to enjoy an unforgettable stay in the emirate, and encourage repeat visitation, as part of efforts to further strengthen and sustain the city’s world-class propositions. One of the key pillars of Dubai’s Tourism Vision 2022-2025, the ‘Only in Dubai’ set of initiatives will deliver authentic and world-class end-to-end destination experiences across travel touchpoints that are tailored to relevant segments of tourists. The tourism strategy announced by Dubai’s visionary leadership aims to make Dubai the most-visited city in the world, targeting 25 million visitors annually by 2025, and the unparalleled ‘Only in Dubai’ experiences will offer regular unexpected delight moments and active reduction of detractor moments or pain points that will positively impact guest happiness to inspire the millions of tourists to re-visit Dubai. Measuring visitor recommendation and satisfaction is being done through Tourism’s Happiness Index, which was launched under His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister, the UAE and Ruler, Dubai. This index measures not only Dubai’s ability to exceed service expectations, but also helps ensure that every visitor to Dubai becomes a passionate loyalist and a firm advocate of the city. Issam Kazim, Chief Executive Officer, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “While our world-class propositions and experiences showcase the diversity of the destination offerings and provide segment-based preferences for tourists, we are working closely with our partners and stakeholders to curate, create and deliver personalised end-to-end experiences. Visitors will be able to enjoy at every step of their journey, which starts from …

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is providing various options for students this year with its innovative programme of vocational education offered at its Dubai College of Tourism (DCT), that was established to lay the groundwork for talented Emiratis and expatriate residents in the UAE to join the city’s rapidly evolving tourist-facing workforce. The college will commence its range of courses on September 9, 2018 and admissions for the new intake are still open. The vocational courses offered by DCT have been designed to bridge the gap between hands-on training and a conventional university degree, preparing students for exciting and rewarding career opportunities. DCT’s courses are focused around five core programme areas – Tourism, Events, Hospitality, Retail and Culinary Arts – and will help young people learn from established professionals in the industry. The programmes also include internships in the industry to provide students with valuable real-world skills and practical applications. Essa Bin Hadher, General Manager of DCT said, “Students are often faced with grave academic pressures during this nerve-wracking period around results day, with some often finding themselves in a predicament about the future of their careers. As such, it is crucial to remember that there is no right way or shortcut to success – especially in Dubai’s fast-paced tourism and hospitality industries. Dubai College of Tourism is committed to helping students develop their practical skills, industry talents and self-confidence by supporting and empowering young talent. This forms the basis of our practical courses and active industry collaborations, both aimed at providing students with a transformational educational experience that is tailored to meet the needs of future employers”.

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), has launched its “Dubai Expert” online training initiative for travel agents in 12 languages and 40 countries, taking this innovative game to a wider travel trade audience internationally, as part of efforts to highlight the multiple experiences that await visitors to Dubai across leisure, shopping, cuisine, culture, family entertainment, and more. The development and roll-out of the Dubai Expert initiative was managed by the Dubai College of Tourism (DCT), an institution of Dubai Tourism. The tool features an engaging interface that includes information on Dubai’s tourism attractions, allowing travel agents to develop their skills and keep up to date with the latest tourism developments in Dubai. The training platform also helps agents to provide potential tourists with customised and unique experiences. ‘Dubai Expert’ was introduced in English during this year’s Arabian Travel Market (ATM) in April, attracting an overwhelming response from travel agents. Following the positive feedback shown by travel companies around the world, Dubai Tourism developed the tool in a further 11 languages – French, Mandarin, Russian, German, Italian, Bahasa, Korean, Japanese, Polish, Czech, and Spanish – and launched it in 40 countries alongside the English version. Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “Dubai Expert was developed to assist the international travel trade in keeping up to date with all the destination updates in Dubai and ensure that all travel agents and tour operators have a sound knowledge of the emirate that they are trying to promote. Dubai Expert is also part of our continued investment in new technology and facilities that could help boost tourist arrivals in line with our strategic goal of …