Tag Archives: Dubai College of Tourism

Dubai College of Tourism initiates Open Days from April to August 2019

Essa Bin Hadher JPG

The Dubai College of Tourism (DCT), an institution established by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), is holding its annual series of Open Days to raise awareness of its vocational and specialised courses for prospective students. The next DCT Open Day will be held on April 22 at DCT’s new campus located at One Central, in the Dubai World Trade Centre area. The first Open Day of 2019 was held on March 23, kicking off the programme which will offer six further Open Days on Saturdays during the summer months. Dates include April 27, June 22, July 6, July 20, August 3 and August 24, 2019.  Open to both prospective students and their parents, the Open Days will be held between 2-6 pm, giving first-hand insight into the world-class vocational education programme that is offered at DCT across five core disciplines: Retail, Tourism, Hospitality, Culinary Arts and Events. Essa Bin Hadher, General Manager of Dubai College of Tourism, said, “The Open Days at DCT provide an opportunity for prospective students to tour our brand-new campus, learn about the various programmes available, meet the instructors and also talk to current students to get a better understanding of the specialised courses on offer. We are committed to providing the highest quality training packages, delivered within a friendly environment that will also help pave the way for students to find suitable job placements through our network of stakeholders. We hope our Open Days will encourage applications from prospective students who are interested in joining us for the September 2019 intake to continue their education as they pursue a range of qualifications including Certificates, Diplomas and Applied Bachelors Programmes.”

Read More »

First Spring Tourism Camp kicks off in April

Essa Bin Hadher JPG

The Dubai College of Tourism (DCT), an institution established by Dubai’s Department of Tourism & Commerce Marketing (Dubai Tourism), has announced the launch of its Spring Tourism Camp programme, offering a unique introduction to the courses available at the college across its five core disciplines; Tourism, Retail, Culinary, Arts, Events and Hospitality. The camp will combine learning with entertainment to introduce Dubai as a world-class tourism and cultural destination, giving students an opportunity to experience first-hand the emirate’s diverse destination offerings. Blending classroom activities and hands-on learning with fun and educational outings including site visits to some of the city’s well-known tourist attractions, the camp will give participants an insight into the courses offered at DCT. Each day of the five-day programme will feature lessons and activities dedicated to each of the courses offered, giving them a preview into what they could learn as a DCT student. Commenting on the launch, Essa Bin Hadher, General Manager of DCT, said, “Dubai College of Tourism is committed to empowering young talent, and our Spring Tourism Camp will offer students an innovative edutainment experience as they start to consider their future career options. Providing students, and parents, with an affordable and productive way of spending their upcoming school holidays, the camp’s programme of activities is designed to increase awareness of DCT, offering students a taste of the different courses available at the college.  The camp, which is open for both Emiratis and expatriate students, will also help enlighten on the possibility of a vocational education and career opportunities in Dubai’s tourism industry, specifically through the courses offered at DCT that are tailored to meet the needs of future employers.”  

Read More »

Dubai College of Tourism welcomes first batch of ‘City of Gold’ students


The Dubai College of Tourism (DCT), an institution established by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) welcomes the first batch of students as part of the ‘City of Gold’ scholarship, awarded to first-year applicants enrolled for the Certificate of Retail course. As part of the programme, 20 Emirati and expatriate students have received fully-funded academic grants to cover their tuition fees throughout the year. Successful completion of the course will open doors to exciting career opportunities within the Dubai Gold and Jewellery Group (DGJG), a partner for this project, for all candidates, allowing them to enter the tourist-facing workforce with practical experience and valuable industry knowledge. The ‘City of Gold’ scholarship is part of DCT’s ongoing industry collaborations and partnerships, providing students with hands-on training and access to industry expertise. Commenting on the success of the scholarships, Essa Bin Hadher, General Manager, Dubai College of Tourism, said, “The ‘City of Gold’ scholarship programme is the first in a series of scholarships that DCT is committed to introduce to help build and nurture young talent. We are delighted with the success of the programme and hope to continue with our endeavour to further train young, eager Emirati nationals and expatriates and help them succeed in Dubai’s rapidly evolving tourism industry.” The ‘City of Gold’ scholarship programme combines classroom learning with real-world experiences, offering students direct industry application in Dubai’s expanding retail landscape. This works in line with DCT’s overarching commitment to attract talented Emiratis and expatriate residents and help them explore rewarding career options in the tourism industry.

Read More »

DTCM rolls out ‘Only in Dubai’ experiences for visitors

Only In Dubai experiences

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is rolling out a set of initiatives to deliver end-to-end ‘Only in Dubai’ experiences to ensure tourists get to enjoy an unforgettable stay in the emirate, and encourage repeat visitation, as part of efforts to further strengthen and sustain the city’s world-class propositions. One of the key pillars of Dubai’s Tourism Vision 2022-2025, the ‘Only in Dubai’ set of initiatives will deliver authentic and world-class end-to-end destination experiences across travel touchpoints that are tailored to relevant segments of tourists. The tourism strategy announced by Dubai’s visionary leadership aims to make Dubai the most-visited city in the world, targeting 25 million visitors annually by 2025, and the unparalleled ‘Only in Dubai’ experiences will offer regular unexpected delight moments and active reduction of detractor moments or pain points that will positively impact guest happiness to inspire the millions of tourists to re-visit Dubai. Measuring visitor recommendation and satisfaction is being done through Tourism’s Happiness Index, which was launched under His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister, the UAE and Ruler, Dubai. This index measures not only Dubai’s ability to exceed service expectations, but also helps ensure that every visitor to Dubai becomes a passionate loyalist and a firm advocate of the city. Issam Kazim, Chief Executive Officer, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “While our world-class propositions and experiences showcase the diversity of the destination offerings and provide segment-based preferences for tourists, we are working closely with our partners and stakeholders to curate, create and deliver personalised end-to-end experiences. Visitors will be able to enjoy at every step of their journey, which starts from …

Read More »

DTCM provides vocational education to attract tourism aspirants

Essa Bin Hadher - General Manager, Dubai College of Tourism

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is providing various options for students this year with its innovative programme of vocational education offered at its Dubai College of Tourism (DCT), that was established to lay the groundwork for talented Emiratis and expatriate residents in the UAE to join the city’s rapidly evolving tourist-facing workforce. The college will commence its range of courses on September 9, 2018 and admissions for the new intake are still open. The vocational courses offered by DCT have been designed to bridge the gap between hands-on training and a conventional university degree, preparing students for exciting and rewarding career opportunities. DCT’s courses are focused around five core programme areas – Tourism, Events, Hospitality, Retail and Culinary Arts – and will help young people learn from established professionals in the industry. The programmes also include internships in the industry to provide students with valuable real-world skills and practical applications. Essa Bin Hadher, General Manager of DCT said, “Students are often faced with grave academic pressures during this nerve-wracking period around results day, with some often finding themselves in a predicament about the future of their careers. As such, it is crucial to remember that there is no right way or shortcut to success – especially in Dubai’s fast-paced tourism and hospitality industries. Dubai College of Tourism is committed to helping students develop their practical skills, industry talents and self-confidence by supporting and empowering young talent. This forms the basis of our practical courses and active industry collaborations, both aimed at providing students with a transformational educational experience that is tailored to meet the needs of future employers”.

Read More »

‘Dubai Expert’ training programme now in 12 languages & 40 countries

Issam Kazim

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), has launched its “Dubai Expert” online training initiative for travel agents in 12 languages and 40 countries, taking this innovative game to a wider travel trade audience internationally, as part of efforts to highlight the multiple experiences that await visitors to Dubai across leisure, shopping, cuisine, culture, family entertainment, and more. The development and roll-out of the Dubai Expert initiative was managed by the Dubai College of Tourism (DCT), an institution of Dubai Tourism. The tool features an engaging interface that includes information on Dubai’s tourism attractions, allowing travel agents to develop their skills and keep up to date with the latest tourism developments in Dubai. The training platform also helps agents to provide potential tourists with customised and unique experiences. ‘Dubai Expert’ was introduced in English during this year’s Arabian Travel Market (ATM) in April, attracting an overwhelming response from travel agents. Following the positive feedback shown by travel companies around the world, Dubai Tourism developed the tool in a further 11 languages – French, Mandarin, Russian, German, Italian, Bahasa, Korean, Japanese, Polish, Czech, and Spanish – and launched it in 40 countries alongside the English version. Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “Dubai Expert was developed to assist the international travel trade in keeping up to date with all the destination updates in Dubai and ensure that all travel agents and tour operators have a sound knowledge of the emirate that they are trying to promote. Dubai Expert is also part of our continued investment in new technology and facilities that could help boost tourist arrivals in line with our strategic goal of …

Read More »

Hospitality training experts participate in Dubai College of Tourism HR Forum

Participants at DCT Forum

More than 100 human resources experts from Dubai’s hospitality sector attended the 2nd Dubai College of Tourism HR Forum organised recently by the Dubai College of Tourism (DCT). The Forum was designed to provide recruitment and training specialists in hotels the opportunity to get a better understanding of UAE’s labour laws and find solutions to various work-related challenges. DCT, an institution established by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism),  plays a key role in human resources development in the emirate’s tourism industry and serves as a crucial link between Dubai Tourism and the trade to further enhance the quality of tourism services and the overall visitor experience. During the event held at The Address – Boulevard Hotel, speakers from government and private sector entities addressed the gathering of human resources professionals, covering topics such as Emiratisation, labour laws, and recruitment of staff. The participants were able to glean useful information and get advice from experts during the Q & A session that followed each presentation. Olivier R. Harnisch, CEO of Emaar Hospitality praised the work done by DCT and highlighted the fact that its Emiratisation objectives align with that of Emaar Hospitality. Major Majid AlZarouni, Head of Licensing Department, Security Industry Regulatory Agency (SIRA), a unit of Dubai Police that is responsible for the training of security guards, spoke on issues related to the hiring of security guards including their visas and salaries.

Read More »

Dubai College of Tourism set to launch its first course next month

Essa Bin Hadher

This year, Dubai Tourism has provided alternate higher education options for high school leavers, who dont wish to take the traditional academic route to university. The newly inaugurated Dubai College of Tourism, a government-backed institution that will specialise in vocational training for the Emirate’s thriving tourism and hospitality sectors, is now accepting applications for its September 2017 ‘Introduction to the Tourism Industry’ course. The vocational courses offered by DCT have been designed to provide a middle ground between on-the-job training and a purely theoretical degree. Students will learn practical and marketable skills that have a direct application in real life, and the training will open new doors, allowing students to explore a myriad of exciting and rewarding career opportunities. DCT’s courses are focused around five core faculties – Tourism, Events, Hospitality, Retail and Culinary Arts – and aims to help young people learn various trade and soft skills from established professionals in the industry. The college aims to educate and empower the future leaders, entrepreneurs and employees of Dubai’s expanding tourism industry, ensuring a steady pipeline of highly trained hospitality professionals for the city. Until now, there have been very limited options for this type of vocational training within Dubai. According to a 2014 Deloitte study, only one to three percent of Dubai’s students enrol in vocational education after high school, something which could lead to labour shortages within key industries in the future. With Dubai’s tourism and hospitality sectors set to employ a workforce of more than half a million by 2020, the dedicated industry-focused vocational training offered by DCT, has never been more important.

Read More »

Dubai College of Tourism trains professionals from 100 Dubai hotels

Dubai College

Dubai College of Tourism (DCT), part of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), hosted the first HR Forum at the Grand Hyatt Dubai. The event, attended by more than 150 people from over 100 hotels operating in the city, focused on DCT’s efforts to train and empower the emirate’s tourist-facing workforce, which is expected to grow to more than half a million by 2020. Ensuring a knowledgeable, well-rounded hospitality workforce that delivers exceptional service is a critical component of Dubai Tourism’s strategy towards meeting its Tourism Vision 2020 goals, which include welcoming 20 million visitors per year by the start of the next decade. The event was an opportunity to introduce forthcoming DCT programmes, including Dubai Way, a detailed online training course designed to improve the knowledge of the tourist-facing workforce, as well as the Tourism Employee System, a unified platform created by Dubai Tourism and Dubai Police that maintains the industry’s employment records and is designed to improve administrative efficiency. Also on the agenda was Dubai Tourism’s new ‘Medyaf’ initiative that seeks to place UAE nationals in customer-facing roles within the tourism industry. Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, commented: “Dubai is already well known for its exceptional service and visitor experience, but as we work towards increasing the number of visitors to the city in line with our Tourism Vision 2020, it’s crucial that we not only maintain these levels, but also raise the bar even higher. To that end, Dubai Tourism and Dubai College of Tourism are committed to working closely with our public and private sector stakeholders and partners by offering world-class training programmes. This is to ensure …

Read More »