Tag Archives: destination management company

Seera Group launches ‘Discover Saudi’, a new DMC at WTM 2019

Seera Group unveiled the Kingdom’s first-of-its-kind integrated Destination Management Company (DMC), under the brand name, ‘Discover Saudi,’ at the World Travel Market (WTM) in London. Set to catalyse international inbound tourism as well as domestic tourism, Discover Saudi, a SAR500 million investment by Seera Group supports the goals of Saudi Vision 2030 to transform tourism as one of the key economic growth sectors. It will complement the goal of welcoming over 100 million annual overnight visitors and increasing the share of tourism to the Kingdom’s GDP to 10 per cent by 2030. The brand identity and strategic outlook of Discover Saudi were unveiled on the sidelines of WTM by Abdullah Al-Dawood, Board Member and Group CEO of Seera Group, he said, “The launch of Discover Saudi is part of our SAR1 billion investment in driving tourism development in the Kingdom with a distinctive value proposition. This marks our strong commitment to supporting the goals of Saudi Vision 2030 announced by our leadership. Discover Saudi will have a multiplier effect on the economy; not only will we create a robust infrastructure to support destination tourism services, but also work with Saudi travel operators and government agencies, creating additional value to the economy and promoting job creation for Saudis.” With its focus on developing the Kingdom’s tourism ecosystem, driven by the US$300 billion capex allocated for tourism development until 2030, Discover Saudi addresses a clear white space in the industry today, with only 2 per cent of inbound trips being for leisure. In addition to offering curated experiences for international and domestic travellers, the new DMC will also focus on offering Hajj & Umrah pilgrims who are keen to explore Saudi as …

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The Royal Commission for AlUla appoints Seera Group as DMC partner for ‘Winter at Tantora’

The Royal Commission for AlUla announced that Seera Group, the region’s leading provider of travel and tourism services, has been appointed as the key Destination Management Company (DMC) for the second season of ‘Winter at Tantora’, a timeless festival in AlUla, a cultural and historical destination that is home to Saudia Arabia’s first UNESCO World Heritage site. Set in the natural beauty of AlUla, last year’s inaugural Winter at Tantora was a success, welcoming high-profile guests from around the world and hosting 37,000 visitors from 72 countries. The second edition of the festival will be held from December 19, 2019, to March 7, 2020, offering additional weekends for visitors to enjoy cultural programming, equine events and celebrity performances by some of the world’s greatest musicians. Seera Group will highlight the destination through its dedicated campaign to promote Winter at Tantora, which is expected to welcome over 40,000 people through the weekend programmes. The Royal Commission for AlUla aims to attract two million visitors to AlUla by 2035. Amr AlMadani, Chief Executive Officer at the Royal Commission for AlUla, said, “This partnership will provide an opportunity for us to share AlUla’s spectacular treasures, including Saudi Arabia’s first UNESCO heritage site, Hegra, with guests from around the world.” Abdullah Aldawood, CEO of Seera Group, said, “Choosing us as a DMC for the event underlines our competencies in offering tailored solutions for international and Saudi-based visitors – covering all aspects of their journey. In addition to working with our global offices and affiliates, we will promote Winter at Tantora through our outlets at all key airports in the Kingdom.”

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Arabian Adventures strengthens presence in Benelux countries

Arabian Adventures has appointed Connoisseur Travel Collection as its General Sales Agent (GSA) in the Benelux countries. The partnership will see Connoisseur Travel Collection act as the essential link between Arabian Adventures and the local trade, promoting and selling its premium services in Belgium, The Netherlands, and Luxembourg. Deborah Bevan, Head of Customer Relationships at Arabian Adventures, said, “We are excited to be entering into this partnership with Connoisseur Travel Collection. Our newest partner’s excellent market knowledge and expertise will enable us to significantly strengthen our presence in the Benelux countries, where we see strong demand for travel to the UAE and Oman.” Shane Collier, Founder of Connoisseur Travel Collection, said, “We are honoured to be partnering with Arabian Adventures to showcase the UAE and Oman. Their portfolio embodies the elegant aesthetic of the region bringing this timeless classic to life for travellers around the Benelux. Our agreement today is entirely consistent with our long-term strategy focused on offering the Dutch, Belgian and Luxembourg consumer a full spectrum of experiential luxury”. Arabian Adventures full service offering includes everything from personalised meet and assist services at the airport, transfers, hotel reservations, tours, event management and visa assistance. With their passion for excellence and safety, Arabian Adventures offers its personalised services to consumers as well as through its extensive international partnership network, which includes the world’s most respected tour operators, incentive houses and cruise lines.

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