Tag Archives: Chief Marketing Officer

Wyndham Hotel Group adds ‘by Wyndham’ label to its brands

wyndham-worldwide-JPG

Starting from April 16, 2018, Wyndham Hotel Group brands is set to unite its family of hotel brands under one umbrella by adding ‘by Wyndham’ suffix to their names. Brands adding the hallmark are Super 8, Days Inn, Howard Johnson, Travelodge, AmericInn, Baymont, Ramada, Ramada Encore, Dolce, Dazzler, Esplendor and Trademark – representing 7,074 properties across the globe. The move not only unites the company’s diverse hoteliers under a common mission and name, but is also expected to favourably impact guest trial and brand awareness throughout the company’s portfolio. “As the leader in midscale and economy lodging, the Wyndham name has become synonymous with making hotel travel possible for all,” said Barry Goldstein, Executive Vice President and Chief Marketing Officer, Wyndham Hotel Group. “This new designation for our brands is a celebration of the accomplishments we’ve made in our mission to make travel possible for everyone, revolutionising Wyndham Rewards and elevating our brands through a laser focus on quality, technology, and sales and marketing,” he said. The updated brand names and logos will appear across Wyndham’s digital placements from brand websites to mobile sites and third-party listings.

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Exclusive drive for Business Class on Turkish Airlines

Turkish Airlines Exclusive Drive

Turkish Airlines offers an exclusive private transfer service for Business Class passengers who purchase flexible return tickets between select markets. Passengers flying from Abu Dhabi, Beirut, Dhaka, Doha, Dubai, Cairo, Karachi, Kuwait City, Lahore, Islamabad, Mumbai, Tehran, Tel Aviv to USA and Canada or the return itinerary can benefit from the exclusive drive service. “Turkish Airlines always strives to enhance the overall experience of our passengers and continuously looks to improve upon its already impressive products and services. The exclusive programme will be a great addition to the services available to our valued Business Class passengers, who have helped us earn the top spot in the categories of “World’s Best Business Class Lounge”, “Best Business Class Onboard Catering” and “Best Business Class Dining Lounge” within the Skytrax World Airline Awards 2017,” said Ahmet Olmuştur, Chief Marketing Officer, Turkish Airlines.

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‘Istanbul Bosphorus Experience’ by Turkish Airlines for Business Class passengers

TURKISH AIRLINES 4X3

Turkish Airlines introduced a new programme ‘Istanbul Bosphorus Experience’, especially designed for its Business Class passengers who have a transfer time of seven or more hours in Istanbul. The aim was to enable its transfer passengers to closely experience the beauty of Istanbul and the Bosphorus, before continuing their trip to their target destination. “We always strive to offer our passengers the best flight experience possible – on board and on the ground. With the addition of the Istanbul Bosphorus Experience, we continue to improve our wide range of activities and services including our worldwide known ‘Turkish Airlines Lounge Istanbul’, which earned the top spot in the category ‘World’s Best Business Class Lounge’ within the Skytrax World Airline Awards 2017, or our innovative Miniport service, etc. Passengers can now discover and enjoy the cultural facets of Istanbul at first hand. Besides further diversifying our unmatched offerings to passengers with this service, we can also indirectly contribute to the Turkish tourism economy,” said Ahmet Olmuştur, Chief Marketing Officer, Turkish Airlines.

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