Tag Archives: BTEA

BTEA launches new #WeWillMeet campaign

Bahrain Tourism and Exhibitions Authority (BTEA) is set to launch its brand-new campaign #WeWillMeet; as a part of its efforts to increase the number of tourists coming into the Kingdom of Bahrain with a special focus on the Kingdom of Saudi Arabia post COVID-19. The campaign, which will be spread over the span of a year, will be launched in three parts, which will first kick off with the ‘Inspirational’ phase connecting with followers digitally through interactive posts and live sessions, move on to the ’Encouragement’ phase which will focus on the promotion of the islands activities, and ends with the phase of ‘Transformation’ which involves face-to-face interaction with visitors once events are safe to host once again. “We wanted to launch a proactive campaign to increase the number of visitors coming into the Kingdom from all around the world and specifically target those in Saudi Arabia, which shapes a significant part of the total inbound tourism coming into Bahrain each year. Once the situation allows, we expect to attract more visitors as Bahrain has always been considered an ideal and convenient weekend getaway for Saudis due its close proximity to multitude of attractions and experiences we have to offer,” said Nader Al Moayyed, Chief Executive Officer of BTEA. “We opted for an end to end digital campaign, to not only target the masses that have shifted online as a result of the epidemic, but also to directly tap into a new segment and appeal to the millennials and Generation Z’s that are online,” Moayyed added.

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BTEA cancels Bahrain Food Festival

Bahrain Tourism and Exhibitions Authority (BTEA) has announced the cancellation of the second period of the Bahrain Food Festival, which was scheduled to be held between March 12 and March 23, 2020. This decision was taken as a result of the recent developments and necessary health precautions undertaken by the Government of Bahrain in accordance with international standards to contain the COVID-19 and to prevent its spread. The Kingdom has been praised by the World Health Organization for its approach in tackling the spread of the virus. BTEA extends its sincere thanks and gratitude to everyone who contributed to the success of the first period of the festival, including participants, attendees and organisers.

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Bahrain Tourism showcases country’s wedding and events sector at Saudi fair

The Bahrain Tourism and Exhibitions Authority (BTEA) participated in the 20th Saudi International Wedding Fair 2020, held from March 5-7, 2020 in Jeddah, Kingdom of Saudi Arabia. It is considered the ideal one-stop wedding event for couture, fashion and jewellery. The Bahraini pavilion, covered an area of 25 m2, included exhibitors from hotels including Sofitel Bahrain Zallaq Thalassa Sea & Spa, Al Areen Palace & Spa Bahrain in addition to the national carrier of the Kingdom of Bahrain, Gulf Air. The 20th Saudi Wedding Fair 2020 was the largest bridal event in the industry across KSA and the GCC, provided participants with the opportunity to showcase their latest products and services in the wedding sector. The event provided an ideal platform for participants and visitors alike to meet and connect with renowned international companies, as well as network with VIPs. On this occasion, Dr. Ali Follad, Acting Director of Marketing and Tourism Promotion Directorate at BTEA, said, “We look forward to showcasing what the tourism industry has to offer those who want to host and celebrate their special occasions in Bahrain. Our participation comes in line with our efforts to participate in regional and international events as we strive to strengthen Bahrain’s position as a leading tourism destination in the region and further develop the local tourism sector.”

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BTEA to host second edition of Saturday Market at Bab Al Bahrain

Bahrain Tourism and Exhibitions Authority (BTEA) is set to host the second edition of its ‘Saturday Market’, which will be held every Saturday from 9 am to 12:30 pm and from 2:00 pm to 7:00 pm starting from January 25 until March 22, 2020, in Bab Al Bahrain at the heart of the Manama Souq. During the Formula 1 Bahrain Grand Prix 2020, the Saturday Market will be open to visitors for four consecutive days. With its main focus centered on hosting a market where craftsmen can showcase and sell their handicrafts products, the ‘Saturday Market’ is held at Bab Al Bahrain every winter with an aim of developing the handicrafts sector in the Kingdom of Bahrain. This year, the event will feature 40 craftsmen specialised in 25 crafts including basket weaving, traditional chests, wooden works, pottery, hand embroidery, henna design, dolls, carpets, cage-making, and crochet among others. In addition, the event will feature live traditional performances, traditional Bahraini food vendors, and activities and play areas for children. “With Manama being named the Capital of Arab Tourism for 2020, it is with great pride that we continue our efforts at BTEA to preserve these traditional professions for the future generations while developing the local tourism sector and increasing its contribution to the national economy,” said the Nader Al Moayyed, Chief Executive Officer of BTEA.

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BTEA announces Manama as ‘Capital of Arab Tourism for 2020’

Bahrain Tourism and Exhibitions Authority (BTEA) revealed the new identity and logo of Manama as the “Capital of Arab Tourism for 2020″ following the announcement that was made during the 22nd session of the Arab Ministerial Council for Tourism. The Kingdom of Bahrain celebrated the beginning of 2020 with a spectacular fireworks show as part of the New Year’s Eve celebratory event organised by the BTEA. BTEA had organised a number of entertainment activities for visitors including a live performance by Majaz Musical Band, a ballet dancer performance on stilts ‘A Dance of Color’, in addition to the breathtaking musical aerial performance by the dancers and acrobats of SONIC as well as the live DJ and drumming with Sonic Snares from the United Kingdom. During the countdown, the identity and logo of Manama were revealed on the side interface of the Four Seasons Hotel Bahrain Bay, which was shortly followed by a spectacular display of fireworks to mark the occasion.

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BTEA receives an all-female delegation of Saudi travel agencies and tour operators

The Bahrain Tourism and Exhibitions Authority (BTEA) organised a familiarisation trip for a delegation of nine women from renowned Saudi travel agencies and tour operators. Hosting the trip comes in line with BTEA’s efforts to showcase the Kingdom’s tourism facilities and attractions, as well as introduce visitors to its rich history with an aim to further develop the tourism sector and increase its contribution to the national economy. The familiarisation trip, held from October 3-5, 2019, was organised in collaboration with BTEA’s representative office in KSA. During the trip, the delegation met with local representatives from the tourism industry and were taken on several sightseeing tours in Bahrain. “KSA is considered one of the largest tourism markets across the region and visitors from KSA comprise a huge portion of tourists in Bahrain, holding 88 per cent of the market share. Since the start of this year, BTEA’s collaboration with Saudi travel agencies through its KSA representative office has resulted in attracting approximately 31,500 visitors in Q1 of 2019, a growth of 31 per cent, and BHD 11.9 million in total spending. In the first half of 2019, the total number of Saudi visitors amounted to 5.3 million, including business and project owners which contributes to supporting the local GDP,” said Dr. Ali Follad, Tourism Advisor at BTEA. Organising the familiarisation trip comes in line with the BTEA’s strategy to promote and develop the country’s tourism sector under the slogan of ‘Ours.Yours.’, which contributes towards Bahrain’s economy and the 2030 Economic Vision.

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Bahrain Tourism resumes charter flights for new season

The Bahrain Tourism and Exhibitions Authority (BTEA) continues to adopt initiatives with an aim to attract more tourists to the Kingdom of Bahrain and increase the tourism sector’s contribution to the national economy. In light of this, BTEA welcomed passengers who arrived on the first charter flight of the new season from Moscow on October 7, 2019. The first flight commissioned by Coral Travel within the charter programme from Moscow to Bahrain took place in October 2018 with two flights scheduled per week. This will be increased to three weekly flights until May 2020, carrying 220 passengers that will be staying in 30 different hotels across Bahrain. “The BTEA has strengthened its presence, bilaterial relations and partnerships with travel and tourism organisations, tour operators, travel agents and airlines across the world through its representative offices located in the Kingdom of Saudi Arabia (KSA), India, France, Germany, Russia, Kuwait and the United Kingdom. We will continue to work closely with all our representative offices to bring in tourist groups from around the world, further developing the tourism sector and increasing the contribution of non-oil based sectors of the national economy,” said Dr. Ali Follad, Tourism Advisor at BTEA. Receiving charter flights comes as part of the BTEA’s long term strategy to bring in large tourist groups, further developing the Kingdom’s tourism sector on a regional and international level under the slogan of ‘Ours.Yours.’, which contributes towards the Kingdom’s economy and the 2030 Economic Vision.

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Shop Bahrain back to enthrall the Kingdom

The 5th edition of the Bahrain Shopping Festival – ‘Shop Bahrain’ – is taking place from January 1 to February 2, 2019. Celebrating the best of the Kingdom’s tourism and retail sectors, the event offers a unique shopping experience filled with many valuable prizes for shoppers. The 30-day festival has been organised by the Bahrain Tourism and Exhibitions Authority (BTEA) in cooperation with a number of strategic partners from the public and private sectors including Tamkeen, VIVA Bahrain and Gulf Air, as well as the AA Bin Hindi Group. During the launch, Shaikh Khaled bin Humood Al Khalifa, Chief Executive, BTEA, commented, “The Bahrain Shopping Festival reflects the keenness of the authority to host local events of global standards and attract visitors and tourists from all over the world by joining a wide range of entertainment events and the chance to win valuable prizes. “This edition of the festival aims to stimulate the national economy by focusing on retail and tourism sectors. The transactions recorded in the last edition reached a total of BD19 million and attracted more than 122,000 visitors from Bahrain and other countries. In this edition, we expect to attract more visitors and generate greater values through the valuable prizes and activities offered by the partners from both public and private sectors,” he added. Prize partners include Gravity, Awal Gas, Hawar Beach Hotel, Kitchen for Life Company, the Ice Cream Shop and Rahim Holdings. This year’s edition will feature more than 73,000 prizes including 11 cars, electronics from AA Bin Hindi Group, 5,000 airline tickets at special rates from Gulf Air, thousands of instant prizes from VIVA and much more. The loyalty system enables shoppers to enter …

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Bahrain Tourism promotes Bahrain as wedding destination

As a result of the efforts by the Bahrain Tourism and Exhibition Authority (BTEA) to promote the Kingdom of Bahrain as a destination for weddings and other happy occasions, the Kingdom of Bahrain hosted an Indian wedding of the son of Indian businessman, Sushil Mantri, from Bengaluru, from December 15 to December 17 2018, at the Four Seasons Hotel Bahrain Bay. The event attracted more than 800 guests who travelled on Bahrain’s national carrier, Gulf Air, from various Indian cities, including Bengaluru, Mumbai, Delhi and Chennai, and from other parts of the world. The three-day wedding included a series of activities, the first of which was the arrival of the bride and groom in a traditional Bahraini environment and means of transportation; the groom arrived on a purebred Arabian horse accompanied by traditional Indian music and dancers, while the bride arrived to the scene of the wedding onboard a traditional boat at Bahrain Bay. After the ceremony, Bahrain’s skyline was adorned with a display of fireworks to celebrate the wedding and the Kingdom’s national holiday, commemorating the joy of both glorious occasions. On the second day of the celebrations, the guests were invited to a traditional Souk (bazaar) that was hosted at the Hotel’s large halls, allowing guests to witness traditional Bahraini craftsmen at work, manufacturing beautifully-crafted products made of gold and pearls, traditional women’s and men’s clothing; and enjoy traditional sweets and beverages that were presented. To conclude the third and final day, a special social and sports programme was organised at Bahrain International Circuit to enjoy karting as a final farewell. Commenting on this occasion, Dr Ali Hasan Follad, Adviser, BTEA, said, “BTEA has played a pivotal role …

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Weddings to contribute USD$5 million to Bahrain’s GDP

The Bahrain Tourism and Exhibitions Authority (BTEA) has announced hosting four major weddings, with more than 2,000 guests arriving via Gulf Air. Dr Ali Hassan Follad, Adviser to the Bahrain Tourism and Exhibitions Authority, said, “We are pleased to be hosting four major Indian weddings in the upcoming months which will contribute USD$5 million to the Kingdom’s GDP and further promote Bahrain as a prime wedding destination. The weddings will be held between November 2018 and February 2019. The BTEA aims to provide the needed support to seamlessly host weddings in Bahrain by providing turn-key solutions, including organising logistics, venue selection, in addition to liaising with suppliers and industry professionals such as Gulf Air.” Bahrain boasts a number of four- and five-star hotels with a dedicated service sector that is able to offer all services from food and beverages, entertainment and unique wedding concepts.

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