Having promoted the destination heavily during Expo 2020 and at Discover Europe Travel Summit in Dubai, Switzerland tourism continues to work with the travel trade from the GCC to experience the destination physically. According to Matthias Albrecht, Director GCC, Switzerland Tourism, they will be further enhancing cooperation with the GCC travel trade in two very important roadshows. Albrecht reiterated, “GCC travel trade is most important to us and for the next quarter we have planned two events, one to be held in Switzerland by inviting the most important decision makers in the travel trade and the other one will be visiting around 30 Swiss partners within all GCC countries. The first workshop will be conducted in Switzerland for GCC travel trade in September with 50 – 60 key decision makers from the GCC being already invited. This workshop will give them an opportunity to interact directly with over 80 Swiss tourism suppliers as well as to learn more about new places, different areas, latest attractions, new hotels, and other experiences offered. The second roadshow will be in November in the GCC where we will meet around 600 to 700 agents from the GCC.”
Switzerland has been promoting their Swisstainable initiative with the GCC and the rest of the world in making tourism more sustainable. The four pillars of this project will also be shared during the roadshows and workshop planned for the rest of the year.