A recent survey by Emaar Hospitality Group conducted by YouGov stated that staycations are very popular during the summer. 63% of respondents voted Dubai as their preferred leisure destination with the staycation serving as a hassle-free, cost-effective option when looking for a quick getaway or a last minute weekend break. Staycations are most popular among Western expatriates with 80% polled stating they take one at least once a year compared to 59% Emiratis and 55% Asian expatriates. On average, 59% of UAE residents take a staycation at least once a year. 62% of over 35-year-olds opted for staycations compared with 55% of those below the age of 35. The word ‘staycation’ refers to a vacation taken in the country of residence. In the UAE, staycations are gaining ground as the survey, which was conducted ahead of the recent launch of the U By Emaar rewards programme, reveals.
The survey also revealed interesting lifestyle habits of people relating to staycations with 68% choosing to take a staycation to spend quality time with loved ones, and 40% stating they take staycations with family. Some 32% take a staycation 4 to 6 times a year, while 21% take a staycation at least two times every year. Further, 34% of 18 to 24-year-olds take staycations to spend time with friends, while 36% females do so to pamper themselves. The top activity during a staycation is enjoying a dining experience according to 49% respondents, while 40% use the pool and sauna and 34% voted for visiting tourist attractions and going shopping. The key factors in choosing which hotel to stay, as well as choosing where to return, were value for money, special offers, and consistently good food and service. Nearly half of those who enjoy staycations said that the top reason they choose a particular hotel is value for money while 53% of the respondents in the 55 to 64-year-old category cited excellent customer service as the second most important factor.