Tourism Breaking News
Sojern launched a new interactive dashboard providing real-time COVID-19 travel insights. These insights will empower Sojern’s customers, partners and industry leaders to forecast travel demand and make informed decisions about market recovery. Sojern will be providing free and unlimited access to the public via the their website, a service the firm has only ever provided to customers and partners.The dashboard, updated daily at 10:30 pm UTC, will provide market-level details on future searching and booking trends indexed to pre-COVID levels to provide visibility into timing for a recovery in specific destinations.
Amber Kuo, Director of Travel Insights, Sojern, said, “In COVID times, travel marketers are feeling stressed and uncertain about the future. Providing daily updates gives marketers more control because they can see how the situation is evolving, and when is the right time to act.”
George Kalliamvakos, Digital Media Manager, Department of Culture and Tourism – Abu Dhabi, said, “Since the beginning of the COVID-19 pandemic, Sojern has played an instrumental role in providing insights and data to our organisation that helped us monitor demand and build predictable forecast models and action plans.”
“These are extremely challenging times for hotels, the support that Sojern is giving with its big data analysis is priceless. Knowing what the consumer is looking into, helps us shape the investment on sales and marketing activities,” said Rachele Belladelli, Sales & Marketing Consultant for Hotel Rosa Alpina, Tyrol, Albereta, Castel Hortenberg and Paragon 700, Unique Retreats.
“Sojern’s analyses of the public’s flight intentions are very interesting because they support us with our revenue forecast during and post-COVID, and therefore for media planning. Never has this been more important, because it has to do with the behaviour of the public and potential customers and represents something completely different from the usual trend analysis of tourist flows that we have been used to in the past,” said Piergiorgio Capozza, Group Brand Marketing and Communications Manager, Baglioni Hotels.
