Sabre collaborates with Accor to create technology platform for more personalised services

Sabre Corporation and Accor will be creating the first unified central reservation (CR) and property management (PM) platform for the global hospitality industry. The collaboration intends to develop a new full service property management capability and enrich its existing central reservation and limited service property management systems. These capabilities will combine within a new unified cloud-native, highly-flexible platform that will be built for and available to hoteliers across all property classes and geographic regions. In this context, Accor would be Sabre’s newest enterprise hospitality customer, adopting Sabre’s industry-leading SynXis Central Reservation System and, ultimately, the new global technology platform for all its hospitality brands and geographies.

“We know our customers have historically had limited options in this area, and we are taking the lead to deliver the solutions that hoteliers have repeatedly told us they both want and need. Once developed, this offering will power a new generation of retailing, distribution and fulfillment solutions that will enable hotels to drive revenue growth beyond traditional sources and offer unique personalised services to their guests around the world,” said Sean Menke, President and CEO of Sabre Corporation.

“Partners like Sabre are essential to helping us effectively leverage existing and new technology to further accelerate our net supply growth and lower costs for our hotel owners as well as for the Group,” said Sébastien Bazin, Chairman and CEO for Accor.

“For Accor, the new technology will bring an opportunity to further and significantly enhance the Group’s core business activities including hotel distribution, guest recognition and owner relationships,” said Gilles de Richemond, Chief Information Officer, Accor. “We expect that the unified CR/PM platform will allow Sabre to better meet the needs of enterprise hoteliers and will significantly increase the company’s ability to grow its footprint in the global enterprise hotel segment,” shared Justin Ricketts, President, Sabre Hospitality Solutions.