In a bid to find the UAE’s unluckiest traveller with the worst travel photo, search for the UAE’s unluckiest traveller by RSA Insuance returns in its second season from December 4 to 18. The two-week long campaign will give people across the UAE the chance to use their unluckiest travel photos to win a dream vacation – and redeem themselves.
Commenting on the campaign, David Harris, Director – Marketing and Distribution, RSA, said, “The campaign aims to address a global conversation on how social media is impacting our behaviour while on holiday. We notice that travellers are too consumed planning for their trip and researching the best Instagrammable spots that they tend to forget taking out travel insurance. Ensuring peace of mind is often a neglected priority for most UAE travellers due to the lack of understanding of covers available in the market. As such, we are launching this campaign as it will enable us to get closer to consumers and raise awareness about the importance of travel insurance.”