The Royal Commission for AlUla (RCU) has announced a partnership with the world’s leading hotel and resort brand, Aman, who will develop their first three properties in AlUla. The partnership agreement was signed by Saudi Arabia’s Minister of Culture, the Governor of the Royal Commission for AlUla, His Highness Prince Badr bin Abdullah bin Mohammad bin Farhan Al Saud, and Chairman and CEO of Aman, Vladislav Doronin, marking the brand’s first entry to Saudi Arabia and the region. Under the terms of a Technical Services Agreement, Aman will develop three distinct luxury resorts of architectural excellence including a tented camp, a resort near AlUla’s spectacular heritage areas and a third development as a desert ranch-style resort.
Detailed design work on all three properties is scheduled to commence in the coming months with a development timeline that will welcome the first guests in 2023. Commenting on the agreement, His Highness Prince Badr, said, “The decision by Aman to open its first resorts in the Middle East in AlUla shows the promise and progress of the vision for AlUla to become a worldwide destination for those seeking unique experiences.”
RCU and Aman have also signed a partnership to design, manage and brand the destinations as Aman, offering the refined Aman guest experience that goes beyond any expectation. Doronin welcomed the new partnership and said, “Many of our existing Aman destinations are located in areas of outstanding natural beauty and rich history. With the addition of spectacular AlUla, this takes us to ten properties situated near or in UNESCO heritage sites, making it a fitting location for our first destination in the Middle East.”