Tourism Breaking News
Rove Hotels is poised to make its way across the GCC and beyond with its ambitious expansion plan as it targets the milestone of 10,000 rooms in operation or under development over the next five years. Homegrown in the UAE, Rove Hotels currently boasts over 3,400 operational hotel rooms across its various properties. It has garnered a reputation for seamlessly blending sustainability, innovation, and local art to curate spaces that resonate with modern explorers. From co-working areas to eco-friendly operations, world-class service scores and many innovative offerings, such as the region’s only hotel rooms designed for gamers, Rove Hotels constantly pushes the boundaries of what a lifestyle hospitality brand can offer.
Rove has already proven its ability to manage a varied portfolio of properties with distinctive propositions, such as city hotels, event-led hotels, beach properties and even a theme-park hotel located at the Middle East’s largest amusement park destination, Dubai Parks and Resorts. With this expansion strategy, the Rove brand is prepared to weave its narrative of community-centred travel and off-the-beaten-track exploration into the fabric of even more regional urban destinations. This strategic decision to establish a strong Middle East presence comes after Rove’s record commercial performance numbers in 2022, the brand’s best-ever year.
Paul Bridger, Chief Operating Officer of Rove Hotels, said recently of the expansion plans, “In this exciting new phase of Rove’s journey, we’re looking forward to taking our unique lifestyle hospitality concept to new destinations. As a homegrown brand, we are thrilled to see the tremendous growth in tourism that the region is experiencing, and we believe that Rove Hotels can play an important role in providing accessible quality accommodation options for travellers.”
