REHLATY, a new travel brand ‘designed by Emiratis for the Emirati traveller’, has been launched in the UAE. An initiative being spearheaded by the New Ventures department of dnata Travel, the brand seeks to provide Emirati travellers who seek new adventures, with a chance to discover the most unique ends of the world and create unforgettable memories. It fosters a more personalised travel understanding for Emirati voyagers by creating unique, perfectly-tailored experiences and bespoke itineraries curated around the needs, and desires of an Emirati traveller. The brand focuses on developing an engagement model that builds strong relationships with its customers and targeting a premium niche in the realm of travel-customer experience.
Rehab Mansoor, General Manager at REHLATY by dnata travel, says, “REHLATY, which means ‘my journey’ in Arabic brings a whole new meaning to exceptional customer services. We aspire to become our customer’s trusted travel advisors, offering personalised end-to-end travel services and we are also focused on developing strong relationships with our customers, leveraging the potential of social media to target and connect with the community. Our aim is to position REHLATY in the next year as the preferred travel partner for Emirati travellers by building digital hype through means of captivating content and communicating everything that sets us apart.”