Region’s first cinema in the snow launched in UAE

Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, launched the region’s first cinema in the snow and the world’s only movie theatre in an indoor ski resort in Dubai, UAE. United Arab Emirates always takes the first step in introducing novel experiences to the travelers across the globe. As the first destination to open post pandemic and making sure that safety and health is high priority UAE has been able to attract over 4 million tourists over the past few months. From mid -December to end of January begins the ultimate winter season for the UAE, hence introduction of many attractions to increase families to visit a safe destination is a key strategy which enables the number of visitors.

Earlier this month, the special winter wonderland with Santa’s village really kicked started the winter season and for the first time in the region the Snow Cinema was introduced parallel to the Christmas spirit. Snow Cinema by VOX Cinemas allows guests to experience the magic of movies on the snow-laden slopes of Ski Dubai, which has been crowned the ‘World’s Best Indoor Ski Resort’ for five consecutive years. During Christmas guests were able to experience the winter wonderland and the snow cinema together which included a special conversation and photo opportunity with Santa in his village, followed by scrumptious Christmas treats such as mince pies and hot chocolate.

As the season continues guests can snuggle up and relax on lounge-style seating while watching Raya and the Last Dragon, Tom & Jerry, Maya the Bee, big-budget blockbusters such a Godzilla vs. Kong and Mortal Kombat as well as a slate of hotly anticipated new releases. Adding to the unique and immersive experience, moviegoers will have cinema snacks including VOX Cinema’s much-loved popcorn and a signature hot chocolate from Mirzam Chocolate Makers delivered directly to their seat. If one prefer to order a meal instead of the snacks guests can also order from a mouth-watering menu, which features savoury options, including loaded fries and nachos, mains including gourmet burgers, hotdogs and pasta as well as sweet treats such as Dutch pancakes and crepes.

Snow Cinema is the latest innovation from VOX Cinemas, which launched the Middle East’s only operating drive-in cinema in response to the temporary closure of leisure and entertainment venues during the global pandemic. VOX Cinemas continues to allow guests to enjoy the magic of movies surrounded by real snow on the slopes of the World’s Best Indoor Ski Resort. In November, Majid Al Futtaim was awarded the ‘Best Innovation in Health and Safety’ at the MENALAC Awards and has extensive measures in place to ensure that guests enjoy an exceptional and comfortable experience at Snow Cinema by VOX Cinemas. Same month, Ski Dubai was awarded ‘World’s Best Indoor Ski Resort’ at the World Ski Awards for the fifth consecutive year while VOX Cinemas won ‘Best Cinema Experience’ at the at the MENALAC Awards for the second year running. Prices start at AED 100 per person and include admission as well as an F&B package consisting of a signature hot chocolate from Mirzam Chocolate Makers and popcorn (salt or caramel).

For more information or to make a booking visit voxcinemas.com or skidxb.com.