RAKTDA launches ‘funderful’ campaign for all visitors

Ras Al Khaimah Tourism Development Authority (RAKTDA) is inviting visitors to make this season truly unforgettable when they book a stay in the Emirate through its new ‘Funderful’ campaign. Whether looking to enjoy its outstanding hospitality, thrilling adventure attractions or authentic cultural experiences, anyone who books a well-earned break in one of Ras Al Khaimah’sparticipating 4- and 5-star hotels for two nights or more till May 31 will be entered into a series of special draws to win an array of prizes. Guests will also get the chance to tackle the campaign’s delightfully quirky tongue-twister ‘absoluxuchillexcitinfunderful’ via dedicated radio competitions to test how well they can get their tongues round the word that so deftly captures all that the Emirate has to offer as well as winning prizes.

Guests looking to put their luck to the test or simply for a change in scenery can choose from a variety of accommodation options to suit every need. The campaign aims to highlight the Emirate’s diverse hospitality offer, following the success of its summer ‘Shortcation’ held last year, which generated more than 15,000 room nights over three months. Through this, Ras Al Khaimah was successfully able to position itself as a must-visit destination within the local tourism space, offering visitors the chance to unleash their adventurous side at the Jais Adventure Peak, explore its culture and heritage through its souks, the Pearl Farm and museums, as well as take to the great outdoors while trekking and hiking.  As a result, the Emirate placed first in the UAE in terms of ADR and RevPAR month and year-to-date, as well as leading RevPAR in the GCC.