Experience Hub, the trade and promotion arm of Yas Island, Abu Dhabi, has revealed ‘Yas Expert,’ a new destination training and certification programme for travel agents. In the first three weeks of the programme’s launch, more than 1,000 agents registered to undertake the online programme, which includes modules on the destination’s award-winning attractions, leisure experiences, on-island stays and itinerary planning.
Additional modules in development include seasonal experiences that will cater to holidaymakers from key feeder markets, such as upcoming Diwali celebrations. Travel agents who complete all modules are certified as ‘Yas Experts,’ and also qualify to enjoy a number of incentives as well as join exclusive familiarisation trips, during which the agents complete their educational journey by experiencing the destination first-hand.
Programme completion incentives include experience vouchers, the opportunity to win instant and mega prizes, including all-expenses paid trip to Yas Island for two. The first mega-prize draw in each key market will take place at the end of September.
Speaking about the programme, Bruno Wiley, Vice President of Sales, Experience Hub, said, “Initiatives such as the Yas Expert programme highlight Experience Hub’s evergreen approach to continuously enhancing our relationships with travel agents to help them get acquainted with Yas Island, which continues to grow and evolve.”
The programme is currently available to travel agents in the GCC, India and the UK and will soon be available to agents in Russia and China.