ORZU Hospitality Group announced its launch in the UAE, as it outlines its strategic roll-out plan for the months ahead. With three venues scheduled to open by Q1 2021, all located at The Pointe, Palm Jumeirah, and seven further launches scheduled throughout 2021 within the UAE, the team, headed by respected industry leader Mirzo Hafizov, previously part of the renowned Jumeirah Group and the Bulldozer Group amongst other reputed brands, has a bold vision for the UAE. ORZU Hospitality Group, (Orzu meaning ‘dream’ in English), is founded on the principles of bringing high quality, unique and authentic culinary experiences to the UAE, drawing on the combined experience and pedigree of the management team and their ability to develop and operate commercially successful concepts. This includes and is not limited to combining gastro eclectic authentic cuisines from Asia together with techniques and local ingredients from the UAE. Digital business solutions are also a priority for the group, introducing completely new approaches to hospitality in the UAE, placing Orzu ahead of the competition.
Mirzo Hafizov comments, “I have a long-held, deep-rooted passion for the art of hospitality and a specific love of the culinary industry in the UAE, with its exciting, diverse range of cultural influences. It is also home to many talented chefs and hospitality experts. As such, I’m pleased to announce the launch of ORZU Hospitality Group and the imminent opening of three new venues, which I hope will be welcomed as a positive addition to the existing scene.”