According to research conducted as well as commissioned by Reed Travel Exhibitions, the organiser of Arabian Travel Market (ATM), many travel experts are expecting a surge in workations in 2021 and beyond, a trend that was apparent in 2019, but one which now has such pent-up demand due to the coronavirus travel restrictions. Danielle Curtis, Exhibition Director ME, Arabian Travel Market, which will take place live at the Dubai World Trade Centre (DWTC) May 16-19, 2021, said, “The hotel industry in the Middle East has gradually started to recover, especially in places such as Dubai. Staycations created the initial demand after lockdown, the next step has been the continued growth of workations, which are also referred to as bleisure stays, which tend to bring in more visitors from overseas. Longer term, the ‘on the go’ executive will be a far more common sight in hotels, whether it’s Gen Z singletons, millennial professionals, or freelancers who can earn a living from a laptop,” added Curtis.
“And on that point, as an example, Dubai has introduced a remote visa programme that would entitle visitors to stay for up to 12 months, with access to co-working spaces and government support services,” said Curtis.
“Covid-19 has completely disrupted the traditional office culture and the hospitality sector has been quick to offer alternative solutions for those looking to combine working from home with leisure time. The introduction of the workation concept is not just a novel idea, it’s about making adjustments to meet the new market demands, allowing those who are not currently working from their office to enjoy a luxury hospitality experience whilst continuing their work commitments,” said Mark Kirby, COO of Emaar Hospitality.
“Depending on the effectiveness of the vaccines being rolled out, as well as travel and other social restrictions, this demand could broaden to include families. If children are being home-schooled it would make little difference if they were at home or on a workation with their parents. Indeed, time away from long cold winter nights in northern Europe, would undoubtedly improve a family’s state of mind,” added Curtis.