ME to pay extra for a ‘personalised’ travel experience: Sabre

New online research by Sabre Corporation has revealed that 59% per cent of Middle Eastern adults would pay between $101 – $500 on extras that personalise their travel journeys. The report also provided insight into the pain points, trends and opportunities for the Middle Eastern travel industry. The research highlighted a significant retail opportunity for travel providers of the 3,090 people surveyed.

The study, which compiled insights from 3,090 people online across five countries in the Middle East (Saudi Arabia, Kuwait, UAE, Jordan and Lebanon) was revealed at Sabre Space Jordan, an industry event that brought together experts and leaders from airlines, travel agencies and government officials from across the Middle East to network and learn about the latest travel and technology trends.

Salman Syed, Vice President EMEA at Sabre said, “To align with today’s travellers, airlines, hotels, travel agencies and even corporate buyers must think and behave like true retailers. They need to analyse consumer behaviour and market data to better target future offers and fulfill as many of the traveller’s needs as possible.” 

Sabre’s research showed that 43% of the Middle Eastern adults want personalised travel offerings and services around their needs, expectations and previous experiences. When thinking about what this personalisation looks like, the majority (40%) of those surveyed wanted recommendations based on their budget, whilst 30% wanted suggestions of holiday extras that would be of genuine interest to them when asked what they would want airlines to do for them in the next 5 years. Sabre’s report showed a significant opportunity within the online travel space in the Middle East, as 48% of those surveyed would look online for travel inspiration for flights or hotels, which may also be to validate pricing.