Luxembourg hosts B2B event in Dubai

Under the patronage of H.E. Mr. Lex Delles, Minister for Tourism, Dr Sebastian Reddeker, CEO of Luxembourg for Tourism and Mr. François Lafont, CEO of Luxembourg Convention Bureau and Glenn Johnston – Vice President Middle East & Global Public Affairs Aviareps, a special workshop was held for the travel trade focusing on MICE and events titled, “Inspiring Travel and Meeting Experiences in Luxembourg. There were 10 partners from various areas who showcased their offerings over the B2B meetings whereas the Luxembourg tourism and the Convention bureau presented their many offerings especially dedicated to the MICE sector. This was one of the events carried out during the special week dedicated for tourism.

In the context of the World Expo 2020, HRH the Hereditary Grand Duke and the Minister for Tourism and Minister for the Middle Classes, Lex Delles, led a tourism promotion mission to Dubai and participating from 6 to 8 November 2021 in the “Luxembourg Tourism Days” as well as the “Made in Luxembourg” week closing ceremony. A delegation with various tourism actors, as well as the national tourism promotion agency, Luxembourg for Tourism, and the Luxembourg Convention Bureau, the official representative of the Grand Duchy for the promotion of professional events, will accompany HRH the Hereditary Grand Duke and Minister Lex Delles to Dubai.

Luxembourg’s presence at the Expo 2020 Dubai represents a unique opportunity to promote the tourism assets and know-how of Luxembourg companies. In this context, the Directorate General for Tourism will organise the “Luxembourg Tourism Days” from 8 to 10 November within the Luxembourg pavilion in Dubai, which will include the setting up of a village of stands with various exhibitors from the tourism sector to highlight their diversity and creativity. In addition, there will be the installation of the “Luxembourg Sky Swing”, a swing that will take visitors to the Luxembourg pavilion on a virtual journey through Luxembourg, and the presence of professional tourist guides who will give additional explanations on the attractions of the country. HRH the Hereditary Grand Duke and the Minister for Tourism and Minister for the Middle Classes, Lex Delles, will then open a workshop entitled “Inspiring travel & meeting experiences in Luxembourg”. This seminar will provide an opportunity to present the Luxembourg leisure and business tourism sectors to the Emiratis.