The third ITB China successfully closed in Shanghai with around 17,000 attendees, a plus of 2,000 compared to last year. Buyers, trade visitors and exhibitors reported positive business results and experienced a unique gathering of the Chinese travel industry from May 15 to 17, 2019. The ITB China Conference, co-organised by TravelDaily China, has also maintained strong attendance figures of 4,000 in total, with positive feedback about the quality of speakers and insights generated from the sessions.
In all, there were about 850 Chinese top buyers at the event. Their share significantly increased in terms of buyers coming from second and third-tier cities, running 40 per cent in total and proving the show’s acceptance in the Chinese travel market. Another highlight of the conference was the ITB China Startup Award taking place for the third time this year. This year SeeVov convinced the jury with its video based trip planning platform. First time exhibitor Italy was the official partner destination of ITB China 2019 and recorded a successful first attendance. It co-hosted the Opening Dinner one day prior to the show, attended among others by H.E. Sen. Gian Marco Centinaio, the Italian Minister of Agriculture, Food, Forestry Policies and Tourism, and Jane Sun, CEO of Ctrip or Feng Bin, Chairman of Utour.
This year a broad range of 800 companies and organisations coming from 84 countries presented their products to the Chinese travel industry, reflecting ITB China has become more international and established itself as the not-to-miss event for the Chinese travel industry within three years only.
“We have set out to build the show as the key knowledge platform in China by boosting even more content and innovations this year and put a lot of efforts into increasing our networking event schedule,” said Dr. Martin Buck, Senior Vice President, Travel & Logistics, Messe Berlin.