Inaugural Dubai Home Festival launched by DFRE


As the region readies itself for the upcoming Ramadan celebrations Dubai is introducing another retail festival for the tourists and residents of Dubai, to further its position as a hub for homeware. Celebrating the very best of the emirate’s homeware offering, Dubai Festivals and Retail Establishment (DFRE) announced the inaugural Dubai Home Festival (DHF) will run from April 18 to May 1 and give homeware fans the perfect opportunity to shop. Showcasing Dubai as the hub of homeware in the Middle East, the citywide event will feature an array of unmissable home furnishing sales, exclusive promotions, events and life-changing chances to win an apartment throughout the festival.

From interiors inspiration to design deals, there will be a host of global and homegrown brands on display, as well as a range of exciting in-mall activations and opportunities to snap up homeware collections as part of the exciting DHF Reveals programme. A key element of the festival, shoppers will also have the opportunity to take part in a series of interesting workshops and masterclasses hosted by design experts to help finesse their furnishing style and create the ultimate decorative pieces.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, commented, “Dubai has a rich history in hosting must-visit festivals that attract tourists from across the world, including the flagship Dubai Shopping Festival and Dubai Summer Surprises, and we are now incredibly proud to be unveiling the very first Dubai Home Festival. We’ve seen significant growth in Dubai’s homeware industry and together with our strategic retail partners, we are excited to shine a spotlight on this flourishing sector to give consumers the opportunity to enjoy unbeatable sales, promotions and events in this space.”