Dubai, first in ME to receive IHG’s upscale brand – Voco

Kenneth MacPherson, CEO EMEAA at IHG pictured with Ghassan Alkhaled, CEO and Vice Chairman of ACICO GroupIHG (InterContinental Hotels Group) has signed an official management agreement with ACICO Gulf Real Estate to rebrand former Nassima Royal hotel as IHG’s upscale brand Voco. Globally, IHG launched Voco in June 2018 to strengthen IHG’s offer in the $40 billion upscale segment, which is expected to grow by a further $20 billion by 2025. Commenting on the landmark signing, Kenneth Macpherson, Chief Executive Officer Europe, Middle East, Asia and Africa, IHG, said, “IHG has identified significant growth opportunities in upscale hospitality and the signing of Voco Dubai is a significant step in this direction. We are excited to partner with the esteemed ACICO Gulf Real Estate, and are confident that it will be a popular choice amongst travellers visiting Dubai. The Dubai market is ever-changing and maturing. In the UAE alone, the unbranded accommodation market makes up 60 per cent of the total hospitality sector. As such, we believe that the Emirate now requires a unique offering like Voco to cater to mindful and self-determined audiences. Voco combines the best of individual high-quality upscale hotels, with the best of IHG. It’s a brand that forms the heart of a newly built hotel or celebrates what already makes an existing hotel successful. Most importantly, guests can enjoy the freshness of unique hotels under a name they can trust.”
Ghassan Alkhaled, CEO and Vice Chairman, ACICO Group added, “We are proud to partner with IHG to open the first Voco in the Middle East. Powered by the strength and scale of the IHG system and charm of the newly-launched brand, we are confident that Voco Dubai will be a great success and a preferred choice for business and leisure travellers looking for an upscale experience.”
Designed for business as well as leisure travellers, the property offers 471 rooms, including amenities like business centre and 1000 sqm of meeting rooms, outdoor swimming pool, gymnasium and spa. It also features multiple dining options including an all-day dining, lobby bar, pool bar and three restaurants.