IHG (InterContinental Hotels Group) signed franchise agreements for two hotels, Staybridge Suites Dubai Financial Centre and Staybridge Suites Dubai Internet City, with the Dubai-based real estate development firm, SRG Holding. The agreements will see the conversion of two SRG-owned developments to IHG’s extended-stay brand Staybridge Suites. The two franchised assets will be operated by SRG Hospitality, the group’s hotel management arm with opening dates set for January 2020. The hotels are strategically located along Sheikh Zayed Road, Dubai’s main commercial artery with convenient access to the Dubai Metro system and the city’s major business and leisure attractions.
Pascal Gauvin, Managing Director, India, Middle East and Africa at IHG, commented on the signing, “The extended-stay sector performs extremely well in Dubai and the Middle East, and we are pleased to be partnering with one of the leading family-owned companies in Dubai, SRG Holding. The Staybridge Suites brand is successful due to its combination of home-like convenience and comfort. We are excited to be expanding our extended-stay offering in Dubai and look forward to building a successful relationship with SRG Holding as we cater to the varied needs of travellers visiting the city.”
Fahad AlRafi, CEO at SRG Holding, said of the partnership, “We are delighted to partner with a globally renowned hospitality company such as IHG for Staybridge Suites Dubai Financial Centre and Staybridge Suites Dubai Internet City. This fantastic brand will give us the opportunity to deliver a service style that is little more relaxed than traditional serviced apartments in the city.”