Hotelbeds launches partnership with RateGain, the market leader in hospitality and travel technology solutions. RateGain will provide Hotelbeds with ‘Parity+’ – an advanced end-to-end rate integrity management solution that use Artificial Intelligence (AI) to track integrity issues in real time – to help identify for its hotel partners cases of opaque rates intended for offline channels being sold in other channels. Hotelbeds has chosen to work with RateGain following a competitive RFP to find the world’s leading third party provider of rate integrity technology and monitoring tools. Entering into this agreement forms part of Hotelbeds’ commitment to take on responsibility for leading the fight against rate integrity abuse on behalf of the owners of the 180,000 properties that it partners with. As part of this Hotelbeds has created a team dedicated to monitoring rates and invested in automated technology unavailable elsewhere in the market that uses data analytics to track travel sellers’ flows.
More recently Hotelbeds has introduced comprehensive measures and technology solutions, including a strict ‘three strikes’ policy for channels that violate distribution rules; tools that allow full traceability of rates; and the data-driven segmentation of customer channels to more closely align them with the distribution strategies of hotel partners.
Carlos Muñoz, Managing Director at Hotelbeds comments, “This year we have made significant progress in fighting rate integrity abuse on behalf of our hotel partners and I am pleased to confirm that incidences are now down to just 0.01%.”