Hatim Alharbi becomes the DDP Gamechanger

Hatim Al Harbi is a transformation-driven leader who turns bold visions into tangible realities. With 20 years of experience spanning government transformation, tourism development, and entrepreneurship, he has built systems, teams, and platforms that redefine regional impact. As Chief of Tourism at the Aseer Development Authority, Alharbi established Saudi Arabia’s first regional Destination Marketing & Management Office (DMMO), later expanding it into a full tourism sector that achieved 26% growth in visitor numbers and gained global recognition through UN Tourism, GSTC, and PATA. His approach combines visionary thinking with practical execution building what doesn’t exist and leading what truly matters. Beyond government leadership, Alharbi has co-founded ventures in digital, fintech, and F&B, embodying the spirit of innovation that drives Saudi Arabia’s Vision 2030 transformation.