Hala China to promote Chinese weddings in UAE; sign MOUs

Hala China First Anniversary

Building on the success of the first-ever UAE-hosted Chinese group wedding in March 2019, Hala China is collaborating with Shanghai Qianxilu Cultural Communication to bring more Chinese couples to Dubai this year and the year of Expo 2020. The themed tour, named Chinese Style, Chinese Red, Chinese Love Wedding Stepping into Expo 2020, will fly 2020 couples from across China out to Dubai for a similarly romantic knot-tying occasion at Meraas and Dubai Holding destinations. In addition, the two parties plan to jointly design Expo-themed tourist packages for 3,000 Chinese entrepreneurs, 3,000 Chinese families, and 3,000 Chinese children and teens coming to Dubai.

Hala China celebrated its first anniversary with the signing of six collaboration agreements that will launch a host of unique activations in Dubai throughout 2019 and 2020. The first agreement seals the deal between Hala China and Shanghai Qianxilu Cultural Communication to jointly create Expo 2020-themed wedding and tourism packages. Next, Hala China is collaborating with the Miss Model of the World International Organisation to organise Dubai Fashion Days and the 32nd Miss Model of the World Grand Final Awarding Ceremony, also set to take place in Dubai. Further agreements with More Trip International Travel Service, Shanghai Qilin International Travel Service and ShenZhen JI-Tour International Travel Service aim to bring more Chinese tourists to Dubai. The sixth agreement was signed with Chengdu World Culture Communication and aims to strengthen the collaboration between Sichuan and Dubai in various sectors.

Sheikh Majid Al Mualla, Chairman of the Board of Directors at Hala China, said, “The UAE-China relationship continues to develop apace. Today, more than ever, we share a bond that is multifaceted, always evolving, always open to new endeavours and market opportunities.”

His Excellency Li Xuhang, Consul-General of the People’s Republic of China in Dubai, said, “This year marks the 35th anniversary of the establishment of diplomatic relations between China and the UAE, and we are standing at a new historical starting point.”