The German National Tourist Office, Gulf countries (GNTO) has appointed Yamina Sofo as its new Director Sales & Marketing. In her new capacity, Yamina Sofo will provide leadership and strategic direction to the Gulf region team, manage a wide range of marketing campaigns and activities as well as work closely with the local and overseas trade partners and industry stakeholders to promote ‘Destination Germany’ as a year-round travel destination throughout the Gulf region.
Speaking on her appointment, Sofo commented, “I’m proud to say that Gulf region is among the Top 20 of the most important source markets to Germany and the third largest source market outside Europe. Due to its diversity, Germany is one of the preferred travel destinations for the GCC nationals, whether for wellness and recreation, nature and sightseeing or simply for entertainment and shopping – offering high quality services, great value for money, luxury accommodation and facilities as well as environmentally-friendly transportation links throughout the entire country.”
Commenting on the recent lockdown, Yamina said, “In spite of the lockdown, the German National Tourist Board (GNTB) has launched “#DiscoverGermanyFromHome”, a joined communication campaign on all social media channels worldwide to communicate inspiring, emphatic and informative content with tomorrow’s travellers in an engaging and interactive way.”