German National Tourist Office hosts networking session in Bahrain

The German National Tourist Office-Gulf countries (GNTO) hosted a B2B travel trade networking lunch in the Kingdom of Bahrain in partnership with Lufthansa Airlines. The aim of GNTO’s series of B2B events is to promote Germany as a year-round travel destination and to highlight the latest tourism attractions for the year 2020.

The event was attended by the German Ambassador to the Kingdom of Bahrain His Excellency Kai Boeckmann together with selected Bahraini travel trade professionals, key opinion leaders, and media. His Excellency Kai Boeckmann said, “Diversity is a key element that Germany offers and I’m delighted to invite Bahraini tourists to visit my homeland to enjoy a memorable visit.”

Mark Pey, General Manager Sales, Saudi Arabia, Bahrain & Yemen, Lufthansa Group said, “Today’s networking event has been one of huge importance to us, year on year we’re seeing an increase in Bahraini nationals visiting Germany and choosing Lufthansa as their airline of choice. Lufthansa first started operating to Germany from Bahrain on April 2, 1985, and is proud to continue connecting the countries by offering customers premium products and services.”

Nicole Zaspel, Sales & Marketing Manager for the Gulf countries at GNTO, an affiliate of the German National Tourist Board (GNTB) shared, “The GCC market, is the third-largest non-European source market behind China and the United States and is very important to us. We’ve seen incredible growth with 1.8 million overnight stays by GCC nationals in 2018 compared to 7,70,000 overnight stays in 2009, which demonstrates that the annual number of overnight stays has grown by 130% over the past decade.”