Final preparations in place for Arabian Travel Market 2021 in-person event in Dubai

Arabian Travel Market (ATM) has reconfirmed that the 2021 edition of its annual showcase, will go-ahead in-person at the Dubai World Trade Centre (DWTC) on Sunday 16 to Wednesday 19 May, as final preparations are being put in place, in particular health and safety. In addition to Reed Exhibitions’ Global COVID-19 ‘Safety Shows’ Health & Safety strategy, ATM is working closely with the team at the Dubai World Trade Centre and with Dubai’s Department of Tourism and Commerce Marketing (DTCM) to provide a safe, touchless and seamless experience for all.

The show will strictly adhere to the health and safety guidelines set by the Dubai Government and followed by venue. The team at DWTC are working hard to ensure that all events run safely and have implemented a range of measures including an enhanced cleaning regime, improved air circulation and multiple hand sanitiser stations.

Commenting, Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said, “Dubai is one of the safest cities in the world to visit with a wide range of precautionary measures in place to ensure the safety of tourists at every stage and touchpoint of their travel journey, from arrival to departure. More than 9 million doses have already been administered in the UAE, which is also a major achievement.

“Indeed, Dubai’s commitment to maintaining the highest standards of health and safety and its effective citywide management of the pandemic received a strong endorsement from the World Travel and Tourism Council (WTTC), which gave the city a ‘Safe Travels’ stamp,” she added.

“It is imperative that we include a virtual element to Arabian Travel Week because many industry professionals from around the world, cannot attend the in-person event every year, particularly this year with travel restrictions still in place,” said Curtis.