Fairfield by Marriott® Expands Global Footprint with expected debut in Europe and the Middle East

Marriott International, Inc. announced plans to debut the Fairfield by Marriott brand in Europe and the Middle East by 2025 in Middle East and late 2023 in Europe. Fairfield is the second largest brand within Marriott Bonvoy’s extraordinary portfolio of 30 hotel brands, with a global footprint of more than 1,230 open hotels.

Fairfield by Marriott Makkah Al Naseem, Saudi Arabia – Expected to open Q1 2025; located in the Al Naseem district and set to rise in five towers, the 2,600-guestroom Fairfield by Marriott Makkah Al Naseem will be a fantastic property for those looking to visit cultural sites, such as Mina, Muzdalifa, Al Jamarat Bridge and Arafat. Makkah is known as the birthplace of the prophet Mohammed and is considered Islam’s holiest city. Situated in Makkah city centre, the hotel will provide a convenient base for those visiting on pilgrimage or business. Fairfield by Marriott Makkah Ibrahim Al Khalil Road, Saudi Arabia – Expected to open Q4 2025;  set to be the second Fairfield property in Makkah, the Fairfield by Marriott Makkah Ibrahim Al Khalil Road will look to offer guests a prime location just walking distance of the Grand Mosque. Every year, more than two million people visit Makkah for Hajj, the pilgrimage to Kaaba and with 1,376 expected guestrooms outlined in the design plans, the hotel will be the perfect destination for those visiting.

From its innovative design to adapting each property to be locally relevant and its ability to cater to the needs for today’s traveller, Fairfield by Marriott is expected to see continued owner demand. Fairfield celebrates the beauty of simplicity with an effortless hotel experience focused on bringing value, productivity, and a great night’s sleep. Inspired by the heritage of the Marriott family farm, Fairfield pays homage to the restorative place built on the feelings of pure joy and natural ease. Fairfield properties globally offer a design aesthetic that is both calm and modern. Within Europe and the Middle East, the design has been interpreted to reflect the locale of the hotel.  The European design is inspired by Scandinavian style, which offers a light and bright aesthetic, and the Middle East properties are expected to have a layout tailored for the region including prayer rooms and Qibla directional signage.