Etihad Airways re-launches website as part of digital transformation

Etihad Airways has re-launched as part of its continuous commitment to improve the online customer journey, making it easier for guests to plan their trip, search for information, and manage their booking. The refreshed website is now live globally on all Etihad’s site editions in 16 languages. Redesigned from scratch, guests visiting now enjoy faster loading pages, thanks to cleaner redesigned content, images, and graphics.  An easier-to-navigate site and a reduction in the number of pages makes it simpler for people to find the information they want.

Frank Meyer, Chief Digital Officer, Etihad Aviation Group, said, “Enhancing the guest experience is at the heart of what we do. Knowing travellers increasingly turn to digital channels to manage their journey, we completely redesigned our website to provide a superior digital experience.”

With a larger percentage of consumers accessing via mobile, the new website is responsive across any device, be it a smartphone, tablet or desktop, allowing guests to access information quickly and easily, before they reach the airport. Additionally, 25 per cent more guests are now accessing self-service functionalities and checking in online thanks to the newly integrated technology which supports flight tickets booked through all channels. Previously, this was only available to those that booked directly through Etihad.