The Ministry of Community Development and Etihad Airways have signed a memorandum of understanding (MoU) to launch the Etihad Senior Emiratis Basma Programme, which offers UAE nationals over the age of 60 an exclusive programme of benefits when flying with the airline. Etihad has also signed an agreement with Abu Dhabi Airports to provide Basma members with a range of added benefits from the capital’s airport.
On the occasion of the launch, Her Excellency Hessa Bint Essa Buhumaid, Minister of Community Development, emphasised the importance of signing this MoU with Etihad Airways to offer an exclusive programme of benefits and discounts for senior Emiratis. Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group, said, “Following in the footsteps of our country’s great leadership, Etihad Airways truly values the contribution of the UAE’s senior citizens to our society.”
Users of the Etihad Senior Emiratis Basma Card will be able to instantly access Silver status with Etihad Guest, the airline’s award-winning loyalty programme. Further benefits include discounts on Etihad Airways flights, when booked through Etihad Airways retail offices. Members will also receive 25 per cent bonus Guest Miles, discounts on upgrades using miles at the airport, alongside priority check-in at Abu Dhabi International Airport. They will also be entitled to an additional baggage allowance, depending on the class of travel.
Commenting on this collaboration, Bryan Thompson, Chief Executive Officer at Abu Dhabi Airports, said, “Abu Dhabi Airports is eager to collaborate with our key partner, Etihad Airways, on producing tailored and creative offers that will further enhance our customer experience across our services.”
Guests within the programme will also be offered a 10 per cent discount at Abu Dhabi Duty Free, as well as courtesy three-day airport parking at Abu Dhabi International Airport.